StudentShare solutions
Triangle menu

Gender Roles in advertising - Research Paper Example

Extract of sample
Gender Roles in advertising

In other words, the cultural breakdown is a symbolism of media that currently lacks restraint in its promotion of important goals and objectives that are helpful to humanity (Adorno & Horkheimer 57). It, therefore, proves hard to find the close relationship between the essence of feminism to encourage the girl-child and making targets for increased profits. Despite the negative events that presently dominate the media in distorting and redefining gender norms to favor corporate firms, a new wave of internet activism tries to debunk these notions to bring ethics and responsibility in information dissemination. Advertising and gender roles have a close relationship in promoting the sale of goods and services while using a vibrant media. This has been attained through the consistent reinforcement of gender norms. It begins by examining the role of gender norms in business especially with the proliferation of various media such as TV, internet and radio among others. It, therefore, allows the culture industry to thrive based on significant enlightenment because it explores morals and values found within a capitalist economy (Carroll 145). However, while Adorno and Horkheimer condemn the culture industry that has denied society the visibility of gender roles in terms of denying men and women freedom and responsibility, other pertinent factors still emerge. For example, media sources through advertising depict women as beautiful to affirm the notion that sexiness sells particularly when used in billboards, television and the internet.
Additionally, the representation of bodies of both men and women evokes sexuality as an interesting game vital in generating more viewers that often translates to increased sales. The trend is escalated by a cyber democracy that blossoms on exaggerated freedoms that include politics attached to personal liberation and warped online ideologies. According to Stuart, the media sources reveal ambiguous meanings and messages that communicate a larger picture when describing the gender norms in the 21st century (Hall 54). America leads in this endeavor by reconstructing scandals and politics around advertisements with the use of political figures such as Sarah Palin and Hilary Clinton. Other prominent personalities who have featured in this race of reconstructing gender norms entail Barack Obama and Bill Clinton. The idea of gender norms is also evident in advertising through the assessment of complex structures that are echoed in different media forums. This is supported by a media system that focuses on the maximization of production through the increase of ads that are sexually stimulating and with mixed innuendos. Such orientation was notable when Kennedy’s handsomeness was given much spotlight in his presidential debate with Nixon in the 60s. The media hype was also observed in Sarah Palin’s offer for a porn movie at $1 million and as an advertising strategy of promoting the Republican’s political fortunes and thus furthering the issue of gender norms. It means the media contributes largely to the representation of heterosexuality as a channel of garnering viewership and sales while also grabbing political attention to sway undecided voters. Sexualization in gender norms also remains the dominant theme in TV advertisements and is therefore, increasing ...Show more


In the 21st century, media has continued to transform issues of importance. It also enjoys the freedom and responsibility to influence people’s ideas and thoughts when making decisions based sexuality and gender among other relevant issues…
Author : kinglorine
Gender Roles in advertising
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Gender Roles in advertising"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Gender Roles
Nearly all great cities of today are marked with the footprints of European society, where, the males dominate in almost every way possible. Due to this androcentric tendency of the human society, there are clear actions that are expected to come out from a man which is distinct from the expected reaction of the woman.
2 pages (500 words) Research Paper
Gender Roles
One of the most prominent areas of investigation in terms of feminist and psychological theory are gender roles. There are a variety of ramifications gender roles hold for individuals including occupational roles, sexual relations, and even the very construction of personality.
3 pages (750 words) Research Paper
Gender Roles in America
With regard to the people around us, the ease and quickness with which we can ascribe labels (as female, male, gay, straight, rich, poor, etc.) to people represents a greater length of time and a greater amount of effort that we can spend attending to other things requiring attention.
4 pages (1000 words) Research Paper
Jane Eyre: Gender Roles

Jane Eyre is the life-long story of a woman from the Victorian Era who is assaulted throughout her life for her disapproving instinct towards the inferior role of woman in the society. As a child, Jane Eyre is assaulted by John Reed. As a teenager, she is assaulted by Mr. Brocklehurst and as an adult, she encounters Mr. Rochester who uses Bertha for becoming wealthy and after acquiring that abandons her because of her madness.

6 pages (1500 words) Research Paper
Gender Roles Research Paper
Socialization is a broad term and encompasses all the efforts undertaken by the members of a society to ensure that its inhabitants occupy gender appropriate roles from a very early age. A gender role is defined as the cultural expectations regarding what is perceived as gender appropriate behavior.
5 pages (1250 words) Research Paper
Gender Roles and Marriage
Written by Tristan Bernard and the short story, “The necklace,” written by Guy de Maupassant is well evident with the theme of gender roles and marriage. There are notable differences in the two genres, which can easily be observed but there are similarities that can also be easily noted.
9 pages (2250 words) Research Paper
Critical Marketing Thinking: Advertising Gender Images of Women
This research aims to characterize and analyze the use of the images of women in advertising and in marketing. Advertisement gives a product a meaning. In addition, advertisements create different perceptions on consumers. Women are the most affected parties in respect to advertisements of gender images.
18 pages (4500 words) Research Paper
Gender Roles
This essay considers the interaction of gender roles and television, broader theories of the emergence of gender roles, and examines gender roles at home and in the
3 pages (750 words) Research Paper
Jane Eyre: Gender Roles
Gender roles can be defined as “shared cultural expectations that are placed on individuals on the basis of their socially defined gender” (Williams et al 702). The history of the world provides innumerable evidences for the undermined gender role of women and subjugation of women’s rights by men (Ifegbesa 29). Jane Eyre is one of many books that speak of violence displayed by men against women.
6 pages (1500 words) Research Paper
Gender Roles in Literature
Gender perceptions and gender roles have often been a central theme of literature in nearly every era. Authors have been presenting their personal opinions about gender roles through the characters of their literary texts. The characters, often times, were a reflection of their own personalities or life experiences. Critics and analysts have been presenting their opinions about literary texts, enabling common readers to become familiar with the themes behind the texts.
6 pages (1500 words) Research Paper
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic Gender Roles in advertising for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us