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In what way should the UK Cap Codes (CAP/BCAP Codes) be reformed? - Essay Example
Journalism & Communication
Pages 12 (3012 words)
Title: In what way should the UK Cap Codes (CAP/BCAP Codes) be reformed? By: Institution: Course: Instructor: Date Marketing and advertisement Marketing is the way companies interact with consumers to create a mutual relationship. Businesses market their products to identify their audience before advertising to them…
One concept of marketing is advertisement; and this paper mainly focuses on advertisement as a marketing concept. Advertisement is a type of commercial mass communication developed to promote the sale of a product or service. It is a message on behalf of an institution, organization, or candidate for political office (PHILLIPS 1997, pg71). In this regard, I define advertisement as the paid, public, non-personal announcement of a persuasive message by a sponsor or promotion by business of its products to its existing and potential customers. Advertisement is a single component of marketing process and it is usually consists of using some aspect of the media to rely a message to the public (HORVATH, VILLAFRANCO & CALKINS 2009, pg56). Advertisement is a detailed process and hence quite a bit of thought and planning goes into advertising campaigns, as a complete campaign comprise of print ads, radio ads and television ads, all meant to maximize results for the client or business being advertisement. This paper tries to understand the various ways through which the UK CAP Codes (CAP/BCAP Codes) can be reformed. Advertisement can be seen in different perspectives. As defined above, the purpose of advertisement increase the number of articles or products sold. ...
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