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Journalism & Communication
Pages 6 (1506 words)
Theory of Hegemony Name Professor Course Date The field of communication studies has recently emerged as one of the fields that focus its attention to technological advancement and the interests of audiences in communication hence contribute to globalization.
These studies are also concerned with areas like culture, digital and visual culture, cyberspace, and media and economic and super structural social organizations with the core principal of enabling communication are the core of media studies. Various scholars and researchers have come up with theories explaining critical communication and effects affecting critical communication studies this paper will examine hegemony theory and expounds how it has contributed significantly to the field critical communication studies (Anderson, 2006). An analysis of hegemony theory reveals that cultural institutions are significant in power maintenance, in capitalist societies using cultural institutions. Antonio Gramsci who is an Italian writer, political theorist, linguist, politician, philosopher, writer, and sociologist developed hegemony theory. Gramsci is of considerable significance in the founding of Communist Party of Italy and as one of the fop Marxist thinkers, during his regime Gramsci emerged as a distinguished figure in analyzing culture and political leadership. The theorist is known for the contribution to the use of cultural institutions in maintaining power in capitalist societies by use of his theory of cultural hegemony. ...
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