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Media analysis - Essay Example

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Media analysis

” There is a statement; “rock hard.” on the same page is a paragraph that has the following words: “To keep the crowd on the feet, I keep my body in tune. With milk. Studies suggest that the nutrients in milk can play an important role in weight loss. So if you’re trying to lose weight or maintain a healthy weight, try drinking 24 ounces of low fat or fat free milk every 24hours as part of your reduced calories diet. To learn more, visit 2424milk.com.Its a change that’ll do u good.” Audience analysis The audience in this case is people with weight problem, who are overweight and want to cut down to attain a beautiful look. At the same time it targets those who have correct weight and want to maintain it. Evidence from the text is… “Weight loss” and “maintain healthy weight.” This ad is used to manipulate the minds of the target audience as he exaggerated the power of milk and uses Sheryl Crow model to influence the targeted audience with little knowledge about the role of the church. The target group is a middle class and the rich class who are wealthy enough to afford that quantity of milk at the same time can afford the luxury of reading the magazine. Magazine is for specific class of people because it is not a basic need but for the capable and the knowledge seeking class who have the money, the time and the urge for such information. The most likely age of the people that read more magazines is the age group between 19years old and 34 years old. Magazine is accessed majorly by town residence that live in a modern set up with the luxury of affording it. The advert target the classes of people who believe and adore the celebrities and would always want to copy or follow what they do. This advert target more ladies especially due to the fact that they read more magazine than their male counterparts and at the same time have beauty ambitions as they want a shape of the beautiful which is well toned body and controlled weight just like Sheryl. It also lean toward the informed class since the advert is on a magazine and a reference is given on the internet website. . Goal analysis The main goal of the advert is to increase sales of milk, expand the market so that sales can rise. According to this milk advertising advert the goals can be analyzed in categories as shown below:- Tune: It is written, “To keep my body in tune.” is used in this context to mean the milk will give the music artist energy to dance all night keeping in pace with the rhythm. Its goal is to influence consumers that milk does give energy. Feet: To keep the crowd on the feet, is another point whose goal is to tell the audience that milk gives energy and can keep you on your feet long enough. Fat free: Aimed at increasing sale by informing the audience that milk doesn’t have what they hate most which is fat. This make it interesting as many buyers can feel satisfied while others moped the flow. Theoretical Analysis The theory used in this case is PSYCHOLOGICAL REACTANCE THEORY. This is responses that occur due to conditions imposed on people in a way that they infringe freedom and autonomy. People tend to do what they are threatened not to do because they feel they have freedom to choose what to do. The FOUR steps are:- Freedom The advert doesn’t use dogmatic words like, have to, but use words that give option for the advert viewer to make ...Show more

Summary

Name: - Institution: - Unit: - Date: - Persuasive communication Description The advert used in this case is a magazine advert that has a short word; “got milk?…
Author : jacepaucek
Media analysis essay example
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