StudentShare solutions
Triangle menu

Media analysis - Essay Example

Nobody downloaded yet
” There is a statement; “rock hard.” on the same page is a paragraph that has the following words: “To keep the crowd on the feet, I keep my body in tune. With milk. Studies suggest that the nutrients in milk can play an important role in weight loss. So if you’re trying to lose weight or maintain a healthy weight, try drinking 24 ounces of low fat or fat free milk every 24hours as part of your reduced calories diet. To learn more, visit a change that’ll do u good.” Audience analysis The audience in this case is people with weight problem, who are overweight and want to cut down to attain a beautiful look. At the same time it targets those who have correct weight and want to maintain it. Evidence from the text is… “Weight loss” and “maintain healthy weight.” This ad is used to manipulate the minds of the target audience as he exaggerated the power of milk and uses Sheryl Crow model to influence the targeted audience with little knowledge about the role of the church. The target group is a middle class and the rich class who are wealthy enough to afford that quantity of milk at the same time can afford the luxury of reading the magazine. Magazine is for specific class of people because it is not a basic need but for the capable and the knowledge seeking class who have the money, the time and the urge for such information. The most likely age of the people that read more magazines is the age group between 19years old and 34 years old. Magazine is accessed majorly by town residence that live in a modern set up with the luxury of affording it. The advert target the classes of people who believe and adore the celebrities and would always want to copy or follow what they do. This advert target more ladies especially due to the fact that they read more magazine than their male counterparts and at the same time have beauty ambitions as they want a shape of the beautiful which is well toned body and controlled weight just like Sheryl. It also lean toward the informed class since the advert is on a magazine and a reference is given on the internet website. . Goal analysis The main goal of the advert is to increase sales of milk, expand the market so that sales can rise. According to this milk advertising advert the goals can be analyzed in categories as shown below:- Tune: It is written, “To keep my body in tune.” is used in this context to mean the milk will give the music artist energy to dance all night keeping in pace with the rhythm. Its goal is to influence consumers that milk does give energy. Feet: To keep the crowd on the feet, is another point whose goal is to tell the audience that milk gives energy and can keep you on your feet long enough. Fat free: Aimed at increasing sale by informing the audience that milk doesn’t have what they hate most which is fat. This make it interesting as many buyers can feel satisfied while others moped the flow. Theoretical Analysis The theory used in this case is PSYCHOLOGICAL REACTANCE THEORY. This is responses that occur due to conditions imposed on people in a way that they infringe freedom and autonomy. People tend to do what they are threatened not to do because they feel they have freedom to choose what to do. The FOUR steps are:- Freedom The advert doesn’t use dogmatic words like, have to, but use words that give option for the advert viewer to make ...Show more


Name: - Institution: - Unit: - Date: - Persuasive communication Description The advert used in this case is a magazine advert that has a short word; “got milk?…
Author : jacepaucek
Media analysis
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Media analysis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Media Analysis
Significantly, this article will be a comparison between television media in the US, and Australia and the approaches taken when reporting international news stories. In order to elaborate more on the international events, this article will feature a case study about an example of a global story advertised more in both countries.
9 pages (2250 words) Essay
Media Analysis
For an advertisement to be persuasive enough there is usually a high level of presentation of the advertisement to the target audience. A well presented advertisement will undoubtedly get the attention of the target audience and in turn increase the sale of the intended product or service.
4 pages (1000 words) Essay
News Media Analysis
Two guests were present to provide insights into the day’s political issues of Latino and the women’s vote in the upcoming battle for the white house between president Obama and Mitt Romney. Present in the studio was Sue Kelly, a former Republican congresswoman from New York and Chuck Rocha, an executive at the Hispanic caucus joining the discussion from the Fox news Washington DC bureau via satellite.
6 pages (1500 words) Essay
Media Analysis
Reference is made to a particular medium, an article published online by BBC News in June 2012. The article focuses on the intention of Walt Disney to ban junk food ads. The review of the article leads to the assumption that there is an aspect that it is not obvious to readers, who can be considered as intended consumers in regard to the products of the particular firm.
6 pages (1500 words) Essay
Media Analysis
Initially, radio was used only for communication purposes, but for the past many years it has been used to host different types of shows as well. These can range from music shows to news broadcast. A radio uses radio waves to catch signals, which enables the listener to hear what is airing on the radio at the moment.
5 pages (1250 words) Essay
Media Analysis
Human social actions are guided by several factors most of which are known to those committing the actions. It is through sociological imagination that people are able to form discipline within them. Sociological imagination can be defined as the ideal relationship and connection between the daily occurrence of things and the discipline derived from it.
3 pages (750 words) Essay
When considering the narrative of the story we need to think of the actual story told and how it is presented. The way that the story is plotted in regards to the narrative structure around moments of balance one must consider that when new points of
3 pages (750 words) Essay
Media analysis
According to some people, this might be the wrong way to go about advising the youth and any sexually active person about safe sex. These people or group of individuals believe that talking about safe sex encourages people to engage in premarital sex. That is sex
3 pages (750 words) Essay
Media Analysis
Though the author points out the fact that the ratings have significantly declined even in Europe where high percentage of people still regard the formerly popular global leader,
2 pages (500 words) Essay
Media Analysis
analyze one paradigm of a contemporary TV commercial to feed the significant developments and unfavorable happenings that media have supported to publicize. A paradigm of such TV commercial will be depicted including the characters and roles that give life to it, and the
6 pages (1500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Media analysis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us