TION 1.1: Introduction Marketing has been one of the most important aspects of creating awareness about different products and services. In last few years, the nature of marketing has changed a lot mainly because of the emergence of so many media tools capable of communicating with end users in an effective manner. One of the highly efficient and effective marketing communication tools that has gained immense popularity and acceptance in the global business environment is in the form of social media (Albrecht, 2006). Social media helps in connecting with different people in an easy and hassle free manner along with communicating wide arrays of messages in a simple and convenient manner. In the United Kingdom, almost two-third (65%) of the population has used Facebook, followed by YouTube (50%), and Twitter (23%). This shows that the acceptance level of using these social media is quite high among British people. Marketers too have realised the importance of social media and have been using them to promote their business products and services in a well planned and easy manner (Alderson, 2009). In the context of marketing communication, it becomes all the more important to deliver the messages to consumers in a clear and transparent manner along with enhancing the frequency and acceptance of the messages (Blanchard, 2011). Social media helps in connecting with large number of people along with spreading the message in a fast manner that further helps in communicating with consumers in a very fast and efficient manner. The major purpose of the research is to analyse and assess the role of social media as a mode of market communication in the United Kingdom (Alderson, 2009).For this purpose, the focus will be on the analysis of different social media tools and overall acceptance and usefulness in terms of enhancing the marketing appeal of different organisations in the UK. In this regard, the researcher has formulated the research aim and objectives being discussed further (Lovett, 2011). 1.2: Research Aim The primary aim of the research is to analyse and assess the role of social media as a mode of market communication in the UK. In order to achieve this proposed research aim; the researcher has formulated few research objectives discussed as follow. 1.3: Research Objectives The research objectives are as follow: To analyse the role of social media as a mode of market communication by comparing with other market communication tools To assess the usefulness and benefits of using social media tools in enhancing the market communication To identify the advantages and disadvantages of using social
The role of Social Media as a Mode of Market Communication in the U.K By [Name of student] [Presented to] [Name of institution] [Date] TABLE OF CONTENTS Chapter 1.Introduction 3 1.1Introduction 3 1.2 Research Aim 4 1.3 Research Objectives 4 1.4 Research Questions 4 1.5: Background of the Research 5 1.6 Rationale for the Research Topic 6 1.7 Scope of the Research 6 1.8: Outline of the Dissertation 7 1.10: Summary 8 Chapter 2.0 Literature Review 09 2.1 Introduction 09 2.2 Social Media 09 2.3 Forms of Social Media 10 2.4 Function of Social Media 13 2.5: Importance of Social Media 16 2.6: Increasing Use of Social Media in the UK 18 2.7: Impact of Social Media on Sales 19 2.8: Summary 20 Chapter 3…
This study attempts to explore the factors at play in the proliferation of development platforms and to give software developers (mostly independent) bases for sound decision making. Recommendations as to what market opportunities may be tapped and how industry-specific elements should be approached will be presented.
The popularity of the social media is evident but companies have no control over the content and the information flow through the social media platform. Brands are facing increasing pressure to engage customers and contribute to online media channels. However, given its interactive nature, social media also provides individuals with the power to damage brands in an instant.
Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems.
It is therefore clear that television has the potential to trigger emotion by simply trying to give visual details of specific information. People may not be focusing on the opinion of the news report but they are actually after of what they see.
The idea was to combine their best features and support or address each other’s weaknesses in order to determine the role of social media in the branding for tablet computers. The result, as has been expected, was an effective investigative framework that would comprehensively and credibly cover all possible dimensions to the subject of this study.
Alongside it has increased the power of customers towards the products and services from businesses. With this defining and governing of social media at work, the study assessed the impact of social media on the customers of Span based fast fashion retailer ZARA.
This research is based on secondary data gathered which has been collected from different sources such as journals and reputed search engines. The study finds that while Apple has so far refrained from direct engagement with social media, its customers have provided the company sufficient publicity through viral videos, podcasts and information. In fact social media has created a buzz around Apple markets, thereby reinforcing the brand.
14 pages (3500 words)Dissertation
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org