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Lack of Trust in the Media during the Swine Flu Pandemic of 2009 - Research Paper Example

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Author : jordane50

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Name of professor Date Media trust: case of H1N1 Communication is a very essential component of human society as it leads to awareness and knowledge over various components and aspects of the society which would otherwise remain concealed to the public…

Extract of sample
Lack of Trust in the Media during the Swine Flu Pandemic of 2009

If one doesn’t hear of any news in the media today, then it probably didn’t happen anywhere since the media are today as close to the society as every person is close to one another. While the media has acted as a great eye opener in various regions concerning various issues happening in the society, in some cases, it has acted as a center for deceptions leading people away from what the real fact is. This is when the process of information gathering and communications coupled with a lot of biases based on the real content of the matter. Gelders, Bouckaert, & van Ruler, (2007) define communication simply as the passage of information from one person to another and from place to place usually through a medium. The main content of the whole process is the message borne and the way it is delivered to the persons targeted. The entire process is a closed cycle comprising of basically four components; the sender, the recipient, the message itself and the channel used in transferring the message from one person or region to another. The content, urgency and the privacy of the information being passed across is highly dependent on the type of information/ message being transmitted. ...
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