Identify the most consequential features of 'new media' and assess how and why sociological theory and concepts deal with these - Essay Example

Only on StudentShare

Extract of sample
Identify the most consequential features of 'new media' and assess how and why sociological theory and concepts deal with these

In line with this, this paper aims at recognizing the various features of new media and analyzing the sociological concepts that can be derived from the affirmed features. The linkage of networks, capitalism, virtual relationships, digitalism, selfishness to geographical distances, and cultural identities are the main features of new media whose influence on sociological concepts will be reviewed. The linkage of networks The term “networks” within sociology is used to refer to the different connections between diverse actors, where these connections are driven by new media. Networks, according to Gane & Beer (2008, pp. 30), can be referred to as “dynamic systems that contain infinite creative possibilities, for they bring entities into contact in ways that would previously have been unimaginable.” Platforms are created through interfaces, where various media can be linked and information easily shared by huge numbers of people (Gane & Beer, 2008, pp.7). The sharing of information is easier due to reduced time and cost, and augmented speed of sharing information since there is no environmental supply chain. Gane & Beer (2008, pp. ...
Download paper

Summary

The most consequential features of “new media”: how and why sociological theory and concepts deal with these features Name Institutional affiliation Tutor Date The most consequential features of “new media”: how and why sociological theory and concepts deal with these features Introduction The phrase “new media” is used to explain the ease at which the present-day media has made the access to novel information simple for users…
Author : vfunk

Related Essays

New Media & International Communication
The media influences with sports apparel are created through various forms of communication that are based on commercialization. The types of media are inclusive of more traditional forms of media, such as print ads, newspapers, magazines and TV advertisements. These forms of commercialization are known to carry a specific number of advertisements or highlights that are based on sports apparel. There are also newer forms of advertisements through the dispersal of information on the Internet, specifically which creates a different relationship with potential customers interested in sports...
10 pages (2510 words) Essay
Public sphere and media : The new deal
This research utilized the deductive approach which detailed the testing of a specific research hypothesis that served as the main thrust of this dissertation. Furthermore, this research used the conclusive research design which necessitated the testing of the hypothesis against a set of occurrences or phenomena.  The hypothesis that served as the backbone of this paper has been primarily derived from an in-depth depiction and careful analysis of the literature regarding the notion of the public sphere from its initial conception of Habermas until well into the modern times from the...
20 pages (5020 words) Dissertation
media theory
A number of interpretations for these methodologies and styles are possible based on various lenses used to analyze the creation of different media elements. Contemporary media studies consist of various analytical elements and styles. These could depend on semiotics, ideological analysis, psychoanalytical approaches, formalist approaches, feminist approaches, modern approaches, post modern approaches, post structuralist approaches as well as post colonial approaches. However, there is a certain fluidity present between these differing approaches so no one piece of media can be termed as...
10 pages (2510 words) Essay
How Advertising and the Media Have Created a New China
China is no exception: a country with a long history of communism, China slowly adopts a new, westernized vision of the global reality. Chinese media reflect and contribute to the development of new consumer images. The influence of advertising on individual and collective identities is difficult to overestimate. More important are the influences of media advertising on the development of gender relations and the changing perceptions of femininity in the postmodern Chinese culture. A content analysis of Chinese printed ads will provide a brief insight into the role of media and advertising in...
9 pages (2259 words) Research Paper
New Media Culture
Indeed, social interactions and relationships have fulfilled several aims and social psychological aims of people. But in ages past, people have been more familiar with a traditional form of social relations whereby the people we come across in person become the only people we continue to relate to in our own unique social worlds. With technological advancement however, much of this trend has changed as technology has created an avenue for people to establish a social setting without really having to come to meet on a personal basis (Fiske, 1992). Sociality and communities have been digitized...
12 pages (3012 words) Essay
Global Media Cultures: How do the media contribute to maintaining a sense of national identity? or 2. How do new media technolog
According to Price (1995) “national identity becomes the often elegant collection of images that the government manufactures or encourages to keep itself in power” (Price, 1995). For example, Since China emerged as a socialist republic nation, it has confined the use of television, newspaper along with radio as an extremely regulated piece of medium. Global media cultures bestow strong implications for establishing national identity. In a more pessimistic sense, the decentralising of culture with the emergence of globalization can be perceived as a biased and uneven process in the media....
9 pages (2259 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!