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MEN VERSUS WOMEN SPORTS COVERAGE AND POPULARITY. - Case Study Example
Journalism & Communication
Pages 6 (1506 words)
Name Instructor Course Date Men versus women sports coverage and popularity Men verses women sports coverage in the recent past has been gaining roots all over the world. This is because various games have resolved to consider gender based equality where both sexes are allowed to take part in the games…
This was about 13hours higher in comparison to the women’s coverage. Men in most cases tend to perform extremely well in various games. This boosts the reporter’s morale towards covering most of men’s games. In the summer Olympics in 2008 as well as the preceding years, there emerged improved air time coverage with both men and women almost getting equal air time coverage. About 46.3% of airtime coverage went to women in this year, a decrease from the previous year 2004 when the coverage was 47.9%. Nevertheless, coverage of women sports events improved heavily towards the socially acceptable sports for women. The socially accepted sports are always attractive as these sports involve minimal clothing hence women can be easily displayed as physically attractive. These kind of sports, even though are highly ranked in the media coverage among the women are not morally acceptable in the media fraternity. This research paper explains the impact of media coverage in comparison to men and women sports coverage and popularity. Women who normally take part in sports that involve either power or hard body contact are more often unlikely to receive media coverage. This is due to the stereotypical assumptions involved with these kinds of feminine events thus there is reduced women sports coverage. ...
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