Media presentations seek to alter or reinforce the opinion of the audience on specific topics (Abercrombie, 2006). The creator of a presentation first establishes the audiences she wishes to communicate to and then determines the best way to present the message. Upon establishing his target audience, the creator considers the best type of media presentation to relay his sentiments. The audience provides guidelines for establishing the genre of presentation and approaches to be used when narrating the intended message. Mass media does not rely only on initial presentation when conveying a particular message. It relies on representation as well. Primary bearers of the message relay the message to other people who did not witness the initial presentation. It is paramount to affirm that the audience is a factor that motivates mass media presentation. Audience Media would not exist in the absence of an audience (Cruz & Lewi, 2004). Media groups are formulated with a basic goal of making profit. Therefore, various media entities employ various measures to attract audience and make their audience base bigger. The creator or producer of a mass media message uses existing media channels to convey their message to the intended listener or observer. They are likely to pick a media team that has a big audience base. According to Hart (2006), technology improves ease of reaching audiences. In addition, technology has led to an increase in media houses that result in fragmentation of audience. Early media houses enjoyed the privilege of large audiences. The current technology age, competition and advancement of mass media industry has reduced the large audiences to smaller groups because of time factor. The audience can only engage in one specific activity at a time. However, representation relays information and generates fame for a particular media house resulting in enlargement of the house’s audience network. The audience is divisible into several entities including adults, children, communities and vulnerable groups. Individual persons make up an audience but exist as several independent entries (O'Sullivan, Dutton, & Rayner, 2004). This implies that each individual in the audience perceives the message, internalizes and interprets it differently. Representation of the initial message may not achieve the intended purpose or undergo distortions that misrepresent the initial message. Similarly, a text that does not impress primary listeners may fade from their thoughts making representation minimal. The creator must ensure he generates interest and excitement among his primary listeners. There are two types of mass media audience, niche and general (Nightingale, 2008). The general audience includes all or several categories of community classes that relay messages on large scale. A niche audience is a small group that is capable of influencing major changes in the community. The audience is further divided along social status and economic lines (Nightingale, 2008). Two theories try to define media with regard to audience. They are hypodermic syringe theory and culmination theory. Hypodermic syringe theory dictates that mass media acts as a syringe that injects attitudes, beliefs and ideas into unsuspecting public (Hanes, 2000). The public that serves as the audience is deemed powerless and vulnerable to messages and images broadcasted by media. The impact may be positive or negative. For instance, watching many violent movies may turn a person into a
Mass Media Audience Name Institution Mass Media Audience Introduction Mass media audience is the people listening, reading or viewing a broadcast presentation on radio, television, magazines, newspaper, and/or web site. The audience is the target for any form of media presentation (Ellen, 2009)…
The main idea behind the purchasing power parity is centered on creation of an expenditure of a particular commodity similar in both currencies based on the exchange rate (Adhikari, Guru-Gharana, & Flanagan 2011, pp. 3-7). PPP therefore means that the exchange rate between two countries is in equilibrium when the domestic purchasing power at that particular rate of exchange are similar in that, a bundle of goods in France should cost the same in the United States once the exchange rate is taken into account.
In the Philippines, the views and perspectives of how media operates and is viewed by the public is usually based on how media is done in the west. As the Philippines is a westernized culture, which means that is strongly influenced by the western world particularly the US, media then in this country is characterized in the same way as how US media is characterized - free, democratic, and domestically and privately owned.
e can come across a huge number of theories that indicate attempts of various individuals who worked to propose efficient understanding of human existence, and in such a pool, psychodynamic theories are playing a crucial role in better understanding of human life that has
Although many other studies have been done in the past to uncover student perceptions of student interaction, this study endeavors to provide a more holistic and in-depth view of the pedagogical strengths and
It is a process of new venture creation and innovation and is conducted after following four major dimensions which are individual, process, organization and environment. Entrepreneur is the innovator or developer of a business in the industry. He recognizes
Scholars such as Emile Durkheim and Marx Weber spent their time doing research on religion and its social role in the society. According to Durkheim, religion is an expression of individuals’ collective consciousness and society and every society has its
irection of cultural, social, political development of civilization and therefore choosing them as the objects for research and analyzing them from different perspectives of media will shed light on the very essence of media itself. Thus, thinking about such non-trivial recent
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