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Think about the five key media studies concepts and choose one of them. Outline the main characteristics of, and theories and de - Essay Example
Journalism & Communication
Pages 4 (1004 words)
Mass Media Audience Name Institution Mass Media Audience Introduction Mass media audience is the people listening, reading or viewing a broadcast presentation on radio, television, magazines, newspaper, and/or web site. The audience is the target for any form of media presentation (Ellen, 2009)…
Media presentations seek to alter or reinforce the opinion of the audience on specific topics (Abercrombie, 2006). The creator of a presentation first establishes the audiences she wishes to communicate to and then determines the best way to present the message. Upon establishing his target audience, the creator considers the best type of media presentation to relay his sentiments. The audience provides guidelines for establishing the genre of presentation and approaches to be used when narrating the intended message. Mass media does not rely only on initial presentation when conveying a particular message. It relies on representation as well. Primary bearers of the message relay the message to other people who did not witness the initial presentation. It is paramount to affirm that the audience is a factor that motivates mass media presentation. Audience Media would not exist in the absence of an audience (Cruz & Lewi, 2004). Media groups are formulated with a basic goal of making profit. Therefore, various media entities employ various measures to attract audience and make their audience base bigger. The creator or producer of a mass media message uses existing media channels to convey their message to the intended listener or observer. They are likely to pick a media team that has a big audience base. According to Hart (2006), technology improves ease of reaching audiences. ...
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