The women also wore hip huggers; these were jeans that sat inches below the normal waistline. The jeans were known as dungarees and were usually amazingly tight. The ladies who sported them were fervent to decorate them with studs or embroidery. Some owners even bleached them to vary the color. Skirts and dresses in the ‘60s and ‘70s were in 3 lengths: the mini dress which barely reached the knee; the midi which reached between the ankle and the knee; and the maxi that reached the floor. All teenage girls wanted a mini dress like the one of Marcia Brady (Wertz 17).Young men admired the gleaming white 3-piece Saturday Night Fever suit of John Travolta (Classic70s). It looked fashionable as portrayed in the media.
How Media Influenced Fashion in Pop Culture in the ‘80s
There is no other fashion decade that has been more influenced by the media, particular movies, and TV than the 1980s. This decade was the MTV generation. Together with the twenty-four hour television broadcasting of music videos, TV shows including Bill Cosby Comedy Show, Miami Vice and Dynasty, and movies such as Pretty in Pink and Flashdance set the tone of fashion. This decade was also a period of decadence, and the mantra “the bigger, the better” that influenced hairstyles on a grand scale was prominent (Dziemianowicz).
In conjunction with the above-mentioned influencers of the 1980s fashion, former Princess Diana’s love of fashion brought in a blood-thirst for designer clothing – Calvin Klein, Donna Karan, Perry Ellis and Nolan Miller became household names. Popular icons, such as Michael Jackson with his beaded glove, Madonna and Material Girl, were also major influencers. Image 7: Designer clothing such as Calvin Klein were well known in the ‘80s (Dziemianowicz). Image 8: Madonna and Princess Diana were major influencers of women and young girls globally in the ‘80s (Mazzulo). Glasses with plastic and large frames were very fashionable for both men and women during the decade. Image 9: Sylvester Stallone with ‘80s glasses that were in fashion (Hanckock) How Media Portrayed Fashion in Pop Culture in the ‘90s In the 1990s, fashion in pop culture started with a mix of preppie, grunge and hip hop. The media through the music industry, Hollywood, and television greatly influenced fashion in pop culture during this decade (Horton 23). The industry influences were so potent that ladies went for plastic surgeries for the Baywatch inspired boob job. Image 10: Trendy fashion in pop culture during the ‘90s (Wertz). Image 11: Mini dresses and skirts were popular among