Public relation main priority is to provide goodwill to induce the public perception towards them (Noor & Hendricks, 2012). It is estimated that the number of individuals using the social media has been increasing over the years and that in the year 2012; the number was 1.43 billion people. Before the advent of social media, usernets were being used as alternatives of social media. They were first invented in the 1979 by Tom Truscott and Jim Ellis. They were used in permitting persons to posts articles for people to read on the internet. Secondly, were the BBSs (Bulleting Board Systems) which were invented in the late seventy century. They allowed users to log in and interact with the other although it had limitations. Thirdly, were the online services which were made the internet more universal to individuals in the United States. Fourthly, was the IRC,ICQ and instant messaging which was developed in the 1989 and allowed for sharing and keeping in touch with others within the society. Then there were the earliest forms of social networks which were the dating sites. They were invented when people migrated to the online world. It was then followed by forums which acted as a precursor to the social web. They came with a user friendly interface making it easier for users to use. Six degrees then followed the forums in 1997and it was the first modern social network. It permitted consumers to create profiles and make friends with others in the society. This was then followed by AsianAvenue which was created between 1997 and 2001. They permitted users to create their profiles and add new friends. However, they had few innovations features imbedded in them. Live Journal was the next in line. It was invented in 1999 and allowed users to create static profiles and was build around blogs. Last to mark these developments and usher in the major social advances was world of warcraft. The period that followed this was marked by major advances in social networking and they were friendster, Hi5, linkedIn, MySpace, Face book among others. The Users of Social Media There are numerous social media users who register for the different available sites under different names and profiles. The breed of social media personalities varies depending with the reasons on which they join the sites. There are those users known as the ultras who have addiction of checking new feeds dozen times a day. Secondly, the dippers are known to have social media accounts but check their pages irregularly and go for days or weeks without even posting a comment or replying to a post (Straubhaar, LaRose & Davenport, 2012). Thirdly, are the deniers who think that social media do not control their lives, but becomes anxious when they are not able to access the internet. Fourthly, are the virgins who are known to take first cautious steps to the social media. Fifthly, are the Lurkers who are always keen on what others are sharing or saying, but rarely responds to the talks. They normally hide in the shadows of cyberspace as they do not want their identity revealed or noticed by those who actively participate in the social media. Sixthly, the peacocks are users of social media who have a high number of followers or fan and are known to actively participate in social media conversation through their re-tweets and likes (Deuze, 2011). Seventhly, are the ranters who
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Social Media on Public Relations Profession Worldwide Name: Instructor: University: Course: Date Social Media on Public Relations Profession Worldwide Social media is a form of electronic communication through which individuals from different parts of the world are allowed to interact and share their experiences, information and ideas without having to physically present while communicating with the intended audiences…
Professionals normally work in the background with research on public opinion, courting of journalists, and sending press releases (Gregory 2).This is done to position their employers as ethical, concerned, and positive role models. I recently talked to Tatiana Soprano,the PR manager at Ritz Carlton in Biscayne, Florida.
The evolution of social media landscape: Scope and Impact 8 2.3. Impact of innovations in social media on public relations practice 14 2.4. Use of social media by PR in crisis situation: Impact and consequences 15 3. Methodology 19 4. Analysis 24 5. Conclusion 26 List of tables References 1.
Table of Contents
Table of Contents 2
Executive Summary 5
1.0 Introduction 6
1.1 An overview of the Procter and Gamble Market 6
1.2 Changes that the industry has undergone in social media 6
1.3 Justification 7
1.4 Research Purpose 7
1.5 Research Questions 8
As a result of this awe-inspiring media focus on gang violence, drug abuse, crime, and supplementary forms of anti-social behavior amid black-Americans, the mass media has fostered a vague and insidious public insight of black-Americans (Wilson, Chao & Gutierrez, 2010).
ia as means of communication. Many activities for example running of businesses nowadays use digital media because of simplicity brought out by rising information technology. The use of digital technology brings about advantages as well as disadvantages to the using community.
The losses incurred by the organization were quite huge but it was able to arrest the situation eventually. This paper will explore the reporting of the oil spill by media houses and how the company reacted to the crisis.
The type of media covering the crisis
Consequently, once a crisis occurs in an organization, it becomes a public interest issue as the press informs the public on the crisis in question. Crises often imply that the affected organization faces
A blog can be described as a site that is designed for discussion or provision of information on various subjects that is published onto the World Wide Web (Bruns & Jacobs, 2006). The act of publishing information on such sites is known as
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7 pages (1750 words)Research Paper
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