Explain T. Adorno and M. Horkheimer’s critique of the culture industry and discuss whether these are still relevant for understanding cultural production today?

 Explain T. Adorno and M. Horkheimer’s critique of the culture industry and discuss whether these are still relevant for understanding cultural production today? Essay example
Masters
Essay
Journalism & Communication
Pages 4 (1004 words)
Download 0
As the name suggest, culture industry refers to production of culture in an industrial setting. Therefore, culture is produced and consumed like any other industrial commodity. commercialisation of culture is a capitalistic idea whose main goal is to maximise profit…

Introduction

Therefore, culture is produced and consumed like any other industrial commodity. According to Theodor Adorno, commercialisation of culture is a capitalistic idea whose main goal is to maximise profit. Culture is the slave of the corporate which is used to gain profit. To achieve their goal, the culture on the market must be attractive to the larger segment of the group or society (Adorno & Horkheimer, 1979). Theodor Adorno and Horkheimer have critically analysed the concept of a culture industry. They view the idea as a continuation of a capitalistic system, which aims to reduce cost of production while increasing profit. In a pure capitalistic setting, the factors of production are used efficiently to attain maximum benefits. For example, workers are paid according to their input contribution, which encourage high labour utility. Marxist theory predicted that the capitalist system will eventually fall because it will trigger a social revolution from the exploited workers. The work of the two scholars is pointing out why the social revolution did not happen as anticipated by Marx. Mass media technology is the main factor of production in industrial culture, which includes; use of radio, television and publications. Mass media technology allows information to spread quickly to a large audience (Bottomore, 1984). ...
Download paper
Not exactly what you need?

Related papers

Researching Media,Communication and Culture
Additionally, the story that received the most user comments for the day will be analyzed in terms of these comments. The study limitations are recognized as the challenge of making broad assumptions regarding these findings. TABLE OF CONTENTS I. Introduction and Theoretical Framework……………………….…………………4 II. Purpose of the…
Popular Culture Today
No country seems to be free from the rapid growth of popular culture. The only difference is that in advanced countries the growth of popular culture may takes place much rapidly than in underdeveloped countries. For example, soft drinks were signs of lavish life styles earlier and it was available in western countries only. However, it is available in all parts of the world at present. In other…
Remix culture can be read as a sustained critique of intellectual property and copyright laws. Discuss with examples.
Through the use of the copyright laws, the artists, song writers, and music recording companies will be challenged to produce and create their own unique and artistic musical piece (Golvan 7). The copyright laws can be used to protect not only the creators of artistic designs but also those individuals who create their own music, sound recordings, dramatic films, and broadcast signals. Under the…
What's cultural, and how does the critique of the low cultural/high cultural distinction (made within British Cultural Studies)
Consequently, the present era is intensely determined by new communication media channels and information technologies which further gave rise to the need for better perceptions which can be expressed as the linkage between technology, culture and everyday life. Several cultural studies have been performed focusing on the development of significant insights about the aspects of high culture and…
m
That is why a major in communications would be such a valuable asset to me. I know that this is a field that is burgeoning, and that it will be in great demand in years to come. This degree will help me achieve my career goals as a master communicator, both in person and via social media. I really enjoy interacting with people and the degree in communications is going to help me perfect those…
Habermas’ Public Sphere-Market Forces or Political Forces and the Decline of the Public Sphere
According to the compilation of Gripsrud, Moe, Molander and Murdock (2010, p. XIV), Habermas’ concept of ‘public sphere’ relates to the social life of humans and how well they adjust in the society. Adjustments in the society, in this case, relates to an arena whereby the members of the society can come in and discuss the problems that affect them in the society. In the words of Habermas…
Can a well-supported public broadcast system still offer something of value? Can content regulations begin to disentangle the m
Such assumptions thrive on the notion that the promotion of the government agenda forms part of the policies of the public broadcast systems. However, case analyses have shown that public broadcast systems can still achieve a high degree of proficiency in delivering value in the ways that uphold professionalism and balance. Certain universal thresholds must be met in order for the public broadcast…