StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Case Study example - Unethical Advertisements: Offensive Portrayal of Women

Unethical Advertisements: Offensive Portrayal of Women Case Study example
Case Study
Journalism & Communication
Pages 4 (1004 words)
Download 0
Un-Ethical Advertisements: Offensive portrayal of Women
Ethics can be defined as the codified moral principles or values which governed any individual to act in a certain situation. Ethics plays a very important role in shaping the society…

Extract of sample

Advertising is one of the most important tools in the promotion channels which can be used by any organization to popularize its product. Either talk about electronic media or print media, a TV channel or a news paper, a poster or a road hoarding, advertising is still an effective medium to convey the message of the organization to the target audience. Advertising is also referred towards marketing communication. While talking to anybody we should take care of the ethics of the context as well as that of the receiver also. Business ethics is a very important topic in this globalised world. So when advertising is considered there is an important issue regarding ethics which must be assured to the target audience. The firm who is going to advertise any of its products must deem the theme of its advertisement before launching it. The advertisement content must remain under the boundaries of cultural ethics. Generally speaking the three moral standards of advertising must be truthfulness, social responsibility and the dignity of each and every individual either a man or a woman (Ethics in Advertising, n.d.). But it is usually seen that the female part of the society is not truly represented or we can say that they are not shown in a positive way. This essay mainly focuses on the wrong depiction of the women in the advertisements. According to one of the authors “advertising sometimes creates controversial issues which cause problems to the society” (Amoako, 2012).
Promotion is the element which shows the thinking pattern of the company towards their customers as well as the whole society (Brunello, n.d.). Therefore the makers should keenly focus on the theme of their advertisement that how it will be treated by the common people. ...
Download paper
Not exactly what you need?

Related papers

Research Project "How do Australian magazine advertisements portray the feminine ideal for teenagers?"
The preeminent impact and effect of verbal, written and visual communications can be witnessed in almost every social phenomenon. Discussing the overwhelming impact of communication on society Dalziel (2002, p.45) states, “Communication, depends on the creation as well as the transmission of symbols. We know that symbols are created in forms whose effects are determined by the principles of art…
10 pages (2510 words)
Perceptions on Offensive Advertisement of Used Cards
But do you really care?” Well, used car owners may not care about buying a used car but I’m sure many women will care that they are being objectified in order to sell used cars. The two images are displayed below. 7 8 8 Research methodology 9 Participants 9 Measurements of constructs 9 Research Findings and Conclusion 11 Recommendations 12 Executive Summary Purpose To examine how consumers…
12 pages (3012 words)
‘Terror is Foreign’ Western Media's portrayal of Islam.
A major complain from the Muslims all over the world is Western media’s falsification, over-generalization, distortion and sensationalization of stories that touch on Islam (Asadulla 195). The main problem is brought about by ignorance or carelessness, prejudice, or because the Western media does not have the ability to separate myth from reality, or probably because they do not understand the…
7 pages (1757 words)
Analyze a Category of Advertisements
Multiple methods of advertising reaches out to the most people possible. To determine whether these marketing tactics work, a return on the dollar ratio is calculated by each company's marketing team. When looking for certain advertisements to categorize together, it was easy to see that many of them are somewhat similar depending on the product. Fragrance advertisements all look the same with any…
7 pages (1757 words)
The impact of advertisements on customers
Therefore, the advertising done by any company should be planned and executed in an excellent way so as to affect the customers. Successful advertising can impact on customers psychologically, emotionally and rationally. …
4 pages (1004 words)
The sexual objectification of women in advertising
It is the right time for modern and liberated women to start another revolution similar to suffrage to strongly put a check to the increase of sexual objectification of women in advertising. Ads are great, in several senses. They are one amongst the rarely thriving creative fields in the society. They make us smile and forget our problems through their imaginative rosy world. But, sadly a great…
8 pages (2008 words)
Social Impact
In this age of high and advanced technology, people have constantly come to interact with the media in every day of their lives (Farmer, 2001). People are now constantly being flooded with messages, thus the media has emerged as influential on the activities and thoughts of individuals and of the global society as a whole. Usually the message sent is in a variety of forms, including the currently…
4 pages (1004 words)