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Journalism & Communication
Pages 5 (1255 words)
Final exam Q1. Linear model is the simplest communication model and was the first to develop for explaining communication. The model assumes that communication occurs in a single direction, with the sender as an active party while the receiver is passive. The model also offers occurrence of communication in a linear dimension.
The following diagram illustrates the model. Source of information The message Receiver Interactive models are another class of models of communication. Though achieving the same purpose of transmitting information from a sender to a receiver, the model recognizes active participation of the receiver through feedback. The model also identifies continuity in communication as the receiver becomes the secondary sender during feedback and the primary sender becomes a secondary receiver recognizes the role of the environment on communication. The model is also cyclic. The following diagram illustrates the modes. Field of experience Message Field of experience Encoder, source, decoder Decoder, receiver, encoder Feedback Another model of communication is the transactional model that recognizes the potential of simultaneous communication as opposed to the single directional scope of the linear model. The sender in the model is also the receiver at the same time. The transactional model also considers effects of time in communications. The following diagrams illustrate the model. Transactional model in an interpersonal communication Time Difference in context Transactional model in a mass communication Time Contextual difference (Wood 16, 17) Q2. ...
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