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The success of fashion bloggers. Are they really becoming fashion dictators? - Research Paper Example

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Undergraduate
Research Paper
Journalism & Communication
Pages 10 (2510 words)

Summary

The Success of Fashion Bloggers. Are they really becoming Fashion Dictators? BY YOU YOUR SCHOOL INFO HERE DATE HERE The Success of Fashion Bloggers. Are they really becoming Fashion Dictators? Introduction Influencing consumer power requires developed brand attributes that can be associated with higher profitability, gaining market interest and establishing a well-known name that is recalled by the buyer…

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The success of fashion bloggers. Are they really becoming fashion dictators?

This essay says, “entity” with a certain amount of realism, considering that fashion blogging is, first, a relatively new phenomenon in a world of growth in social media “Entity” represents independent sources of consumer information about relevant lifestyle products, trends, interesting combinations, colors, or other appropriate attitudes about fashion. The difficulty in establishing whether fashion blogging has become dictatorial is determining the volume of individuals that are drawn toward a particular “entity” working outside of trusted business brands. Does the fashion blogger have the ability to influence consumer behavior? To what level is the influence of the fashion blogger with consumer engagement to provide perceived relevant information? Is there trust in the “entity” to provide a brand-identified set of credentials that outperforms traditional advertisement and promotion? To understand whether dictatorship is a satisfying term for the fashion blogger is questionable, though there is adequate interest in fashion blogging which is supported by volume and web presence. ...
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