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Media Advertising Criticism - Essay Example
Author : carteritzel
Journalism & Communication
Pages 10 (2510 words)
Name: Instructor: Course: Date: Media Advertising Criticism Albion explains that advertising is the art of marketing using persuasive information from the sponsor through mass communication channels to endorse the acceptance of goods, services or ideas to the audience…
The major role of advertising is to increase sale of products and services, in addition to creating and maintaining the brand identity and image. It also entails communicating the change that exists in the product line and introducing a new product or service (Bartels 46). It is also viewed as a favorable representation of products to make customers, consumers and the public aware of the existent products. In other words, it lets potential users, buyers, and the public as a whole become familiar with the various brands of products, goods and services found in the market. Advertising has faced various criticisms regarding the content, ethics, privacy and the cost of the adverts. In this essay, we are going to discuss the reasons why advertising is essential irrespective of the criticisms that have been lodged against it (Beckman 70). Additionally, we shall examine in details some of the issues that bring about the criticisms of advertising. For instance, that it does not protect other people’s privacy and that it lays emphasis on inaccurate or inappropriate content. Beckman brings out the fact that media organizations at times misinterpret and withhold relevant facts because they are subverted by the advertiser’s demands. ...