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Do interactive media change socialisation
Journalism & Communication
Pages 8 (2008 words)
The continuous development of technology worldwide has influenced all human activities; communication and socialization had also to change in order to meet the needs of people, as differentiated because of the advances of technology…
Interactive media have introduced new modes of socialization. In order to understand the role of interactive media in changing socialization it would be necessary to refer primarily to the context of interactive media, as a modern way of communication. Traditionally, media were used for informing the public on a series of issues. In other words, in their initial form media promoted the one-way communication with the public. However, through the Internet, the role of the media changed; this change was combined with the appearance of interactive media, a common form of media in countries worldwide. More specifically, Internet introduced the two-way communication with the public, a feature that is particularly valuable for the development of commercial transactions, but also for other activities, as analytically explained below. Before examining the relationship between interactive media and socialization, it would be necessary to present the context of socialization as an element of societies with different cultural and social characteristics. In accordance with Andersen et al. ‘socialization is the process by which human beings learn the social expectations of society’. ...
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