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The problem of using Facebook as a strategic marketing tool for Future Shop
Journalism & Communication
Pages 12 (3012 words)
This is a report detailing problems affecting Future Shop in its endeavors to use Facebook as a strategic marketing tool.
The company only has two main centers for customer relations and these are solely responsible for responding to customer issues posted ob Facebook. It can be noted that these centers are overwhelmed by the large numbers of customer queries posted on its social site. In order to solve this problem, the communication structure in the company should be decentralised so that each branch has the opportunity to monitor its own site in terms of responding to the needs of the customers in a timely manner. It is also encouraged that teamwork in the company should be given priority since it helps the members to develop a positive sense of belonging towards the organization. It is also important to treat customers as kings so that they can have a positive feeling towards the company. I feel honored to be given this opportunity to take part in this particular report. I would like to thank all people who contributed their ideas and views towards this report which is so enlightening. Should you need any assistance, do not hesitate to contact me. Once again, I wish to say thank you all for your cooperation. ...
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