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Essay example - Australia Broadcasting Comporation report

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Undergraduate
Essay
Journalism & Communication
Pages 12 (3012 words)
Communication is one of the major tools in the modern world, for all business firms as well as other organizations. At present there are many ways by which the process of communication is undertaken. The means of communication can be a two way like telephone or one way like news papers…

Extract of sample

Starting from news papers to the modern online network of mass communication encompasses a wide variety of means to ensure the seamless flow of communication. The mass media at present has evolved developed enormously from the earlier stages. The accuracy and speed of communication through various media have remarkably advanced. Australian Broadcasting Corporation (ABC) is a key player in the field of mass communication, and the national broadcaster of Australia they have a long, successful presence of eighty years in this field.
Australian Broadcasting Corporation (ABC):
Australian Broadcasting Corporation (ABC), informally known as ‘Aunty,’ is a publicly owned national broadcaster of Australia. ABC has been providing various communication services to the country since last eighty years. It started its journey with radio service at national level and has enlarged its broadcasting service to global level with ABC online services. ABC provides radio, television, mobile and online services to national as well as global customers. The services of ABC are available in all regions of the country and they have played major role in various emergency and important situations. ABC also performs a variety of other functions. “The ABC also operates network of retailing outlets known as ABC enterprises. ...
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