Magic Bullet Theory - Essay Example

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Magic Bullet Theory

Magic bullet theory assumes that the media injects messages directly to a passive audience. The public cannot control the media influence since the media first fires the message in to their minds without their knowledge. Needle (media) will inject the messages directly to the brains of the audience thus altering the psyche and behaviors since the audience is assumed to be passive thus the ‘Hypodermic Needle theory’. These two theories explains how the audience reacts to direct messages of the media especially propaganda news. Some instances that these behavioral theories of media have been applied include ‘the war of worlds’ and the ‘panic broadcast’ in the 1930s that reached more than 10 million American citizens with a majority of them believing the news. The two broadcasts caused chaos among the population. The theory suggests that the mass media has the capacity of influencing a large portion of the population by injecting certain messages that are designed to trigger a desired perception and response. The theory assumes that the media is a dangerous form of communication since the audience is powerless and cannot resist the impact of the messages. People receive information from the media and agree to it since no other forms of communication such as interpersonal communication. This is an important topic since it is useful in understanding how the media manipulates the public. The theory will assist in understanding how the media directed the public as a single unit with propagandas during the First World War. The paper will also assist in showing how the magic bullet theory suffers shortcomings after the assassination of President John Kennedy. ...
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Summary

Many media practitioners have claimed that the “War of Worlds” propaganda is a definite of the magic bullet theory. This research paper will review whether magic bullet theory works and whether the audience is a passive consumer of information. …
Author : vklocko

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