The impact of advertising on children and youth

The impact of advertising on children and youth Thesis example
Journalism & Communication
Pages 22 (5522 words)
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The Impact of Advertising on Children and Youth Table of Contents 1 Introduction 3 Advertising to the Young Audiences 5 Psychological Impacts of Advertising on Children and Youth 9 Physical Impacts of Advertising on Children and Youth 13 Benefits and Risks of Advertising on Children and Youth 18 Conclusion and Recommendations 22 References 26 Introduction Advertising through media options have often been argued, mostly in the negative connotation, to strongly influence the children and youth.


Where scientists accuse these media advertising to influence the psychological as well as the physical growth of the children and the youth, socialists argue 21st century advertising to encourage violence within the society. Stating precisely, obesity, learning behavior of children and youth, lifestyle preferences of these populaces and on the whole the development of these individuals have been widely argued as strongly influenced by advertising in the recent phenomenon (Wiecha and Kim, 2013; Kunkel et. al., 2004). Where on one hand, the significance of advertising has increased in the industrial context; on the other hand, social issues such as school drop-outs, teenage pregnancy rate, violent acts performed by young adolescents as well as obesity has also increased. Hence, researchers have often been inclined towards examining any possible linkage between these alterations in the industrial and the social contexts which has, in major instances, led to the classification of advertising as a negative force in this context (Ouschan, Fielder and Donovan, 2010; Canadian Paediatric Society, 2003). ...
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