The impact of advertising on children and youth - Thesis Example

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The impact of advertising on children and youth

Advertising through media options have often been argued, mostly in the negative connotation, to strongly influence the children and youth. Correspondingly, whether media exposure has been one of the major contributory factors towards the degrading social contexts, especially within the segment comprising of children and youth, has been a commonly debated issue in the global plethora (Villani, 2001). Where scientists accuse these media advertising to influence the psychological as well as the physical growth of the children and the youth, socialists argue 21st century advertising to encourage violence within the society. Stating precisely, obesity, learning behavior of children and youth, lifestyle preferences of these populaces and on the whole the development of these individuals have been widely argued as strongly influenced by advertising in the recent phenomenon (Wiecha and Kim, 2013; Kunkel et. al., 2004). Where on one hand, the significance of advertising has increased in the industrial context; on the other hand, social issues such as school drop-outs, teenage pregnancy rate, violent acts performed by young adolescents as well as obesity has also increased. Hence, researchers have often been inclined towards examining any possible linkage between these alterations in the industrial and the social contexts which has, in major instances, led to the classification of advertising as a negative force in this context. It is worth mentioning in this context that advertising is applied with the sole intention to generate awareness amid the targeted audiences. ...Show more

Summary

This thesis will be aimed at assessing the linkage between advertising initiatives through TV, internet as well as print media and the development of children/youth from a social perspective taking into account the various measures recently adopted by governmental bodies, industrial communities…
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