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Social media as a mode of market communication in the U.K. - Essay Example

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The role of Social Media as a mode of Market Communication in the U.K Insert name (s) Course The role of Social Media as a mode of Market Communication in the U.K Background of the study Social media is one of the most important emerging phenomenons of the recent history which have allowed users all over the world to communicate congregate and share funs with both friends and communities…

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Social media as a mode of market communication in the U.K.

According to many experts, the primary difference between social media and the mainstream mass media is that in social media, anyone has the opportunity to comment on, create as well as add something to the content in form of text, images, video and communities (Skiera, 2010, p.87). With the current enormous number of users internationally, social media can be a planned marketing communication tool to service providers, including the hotel industry. Businesses take advantage of the omnipresent platform where cost is efficient to set their advertisement (Hackley, 2010, p. 318). In the current years, there has been rise of social media channels such as Facebook, You Tube, Twitter and Google which lets users to take a more dynamic role as market players and get in touch with almost every person at anyplace and anytime. This research proposal will seek to determine the role of social media in market communication in the United Kingdom. Research Objectives The primary aim of the proposed research is to establish the role of social media in market communication in the U.K. ...
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