Throughout this essay, world-system and electronic colonialism theories are used to analyze the impact of global media and communication on contemporary Dominican Republic. Electronic colonialism theory explores the cultural factors shaping people’s behaviors and outlooks, while world systems theory tries to analyze and classify the various regions or countries into three categories—core, semi-periphery, and periphery.
There is a major and significant connection between world system theory and electronic colonialism. Electronic colonialism theory asserts that when transmitted the media bring with them an array of norms and ideals. These norms are cultural, social, economic, and at times religious and political. They bring with them the English language in the form of the Internet, movies, or music (McPhail 18). World system theory expands electronic colonialism theory by classifying the countries of the world into three groups; it afterward elaborates how the core group tries to control the two inferior groups. Several core countries are interested in the effect and assimilation of electronic colonialism theory as well (Grosfoguel & Cervantes-Rodriguez 172). Australia, Israel, Great Britain, France, and Canada are major core countries that persistently express anxiety over the Americanization of their local consumption pattern and cultural industries. They understood that with every added commercial media channel, there will be greater resources used for incorporated program or lost royalties reducing even more resources for local media productions (McPhail 23). Countries in the lower groups, primarily the semi-periphery and periphery, have numerous reasons to be interested in the repercussions of electronic colonialism theory. Dependency theory, when talking about changes in attitudes caused by recurrent contacts with core industries, is an illustration of electronic colonialism theory. Ever since the 1980s, for instance, there has been a continuous flow of studies from Latin America on the fundamental effect, largely detrimental, of interactions with core countries, especially the U.S. (Dunn 41). Even though many studies were unable to use or recognize either world systems or electronic colonialism theories as being applicable, with hindsight both theories have much to give with regard to the organization and explanation of Latin American theory and practice. Using relevant features of both theories will considerably improve future studies in global communication. According to McPhail (2011), electronic colonialism theory, with is cultural point of view, and world systems theory, with an economic perspective, are greatly appropriate for exploring together the international operations of global cultural industries. Electronic Colonialism Theory Electronic colonialism refers to the dependency of less developed societies on highly industrialized countries brought about and instituted by the introduction of communication equipment and foreign-manufactured equipment, alongside specialists and associated information procedures, which determine a collection of foreign expectations, standards, and ideals that, to differing extents, modify local cultures, beliefs, practices, languages, and the process of socialization itself (Hills 62).