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How media artefacts affect our conception of reality - Essay Example

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Author : vjones

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How media artefacts affect our conception of reality Introduction Television, film, radio, and other media products provide materials, which we can use to determine the sense of selfhood, sense of class, and our precise identities. It also includes our sense of nationality, sexuality, class, and race and ethnicity…

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How media artefacts affect our conception of reality

We are placed in a consumer society and media, which brings in the importance of learning how to interpret, understand, and criticizing its messages and meanings. They participate in contributing to educate us on what we feel, fear, think, desire, and how to behave. They also show us how to consume, look, dress, avoid failure, and be successful/ popular (Verbeek & Slob, 2006). Cultural is one on itself that is focusing on the mass and media marketing. Due to extensive advertising and publicity, all the cultural products, which include human beings, are treated as commodities who share little to no meaning. This industry provides a reason to believe individual is an illusion manipulated by the authority of those in dominant class. Horkheimer and Adorno define cultural industry through its focus on the mass and media marketing. Technology, Monopoly, and Mass Production are three specific ideas of characterising cultural media. Horkheimer and Adorno addressed how big corporations control culture industry due to their large vertical and horizontal integration. Our society is representing a society which is heavily induced by cultural media and mass marketing. Cultural industry theory explains the concept of consumers selling out to the dominant cultures. ...
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