The influence of risk attraction and risk aversion in the adoption and diffusion of the extreme sports.

The influence of risk attraction and risk aversion in the adoption and diffusion of the extreme sports. Thesis example
Masters
Thesis
Journalism & Communication
Pages 10 (2510 words)
Download 0
The Influence of Risk Attraction and Risk Aversion in the Adoption and Diffusion of Extreme Sports Name Institution Introduction Risk theorists in the field of sport research try to explore the attraction of extreme sports. In the 1990s, the concept of ‘risk’ became related to a large body of research in sport research, and risk became one of the most important areas of analysis in the field…

Introduction

As contemporary society has become preoccupied with safety and certainty, risk has steadily become a sinister phenomenon. Society has become quite obsessed with reducing risk and uncertainty that activities not directly approved by the mainstream society are immediately considered disagreeable. This essay discusses the influence of risk attraction and risk aversion in the adoption and diffusion in extreme sports. In sport, risk refers to the likelihood of actual, physical danger. In extreme sports like big wave surfing, snowboarding, and base jumping this has been assumed to indicate extremely high levels of risk, an extremely high possibility that something bad will happen, and a significant possibility of death (Kerr, 2005). Hence involvement in extreme sports has been deemed undesirable and deviant. Reasons for engagement in extreme sports are most frequently associated with the idea of ‘adrenaline rush’ or a craving to take socially undesirable and pathological risks (Cecile & Laurendeau, 2010). The hypothesis is that risk functions as a driving force for partakers with little talent but a frantic desire to hook up with the image of prestige related to extreme sports. ...
Download paper
Not exactly what you need?

Related papers

The appeal in Sports media advertisement & its effect on us.
In a modern day world, sports have been termed as one major currency and I believe it is because of the major investments that these events are accompanied with. Between 1998 and 2008 for example, various broadcasting houses were able to spend massively to ensure that they got broadcasting rights to Olympic events. In my view, this represents the economic value that sporting events and their…
Influence of fashion/fitness magazine
Although the phenomenon captures the attention of the people in respect of adopting hair cut, make up, and decoration like brooch, earrings, nose-pin, bangles, bracelets etc on the one hand, and in respect of keeping mobile-phone sets, I-pods, computers, motor vehicles, and hundreds of home appliances, crockery and other things on the other, yet fashion is not confined to the selection of…
Assessing Media Influence
Readers, viewers and consumers of information should supply the necessary interpretation of stories and symbols to discover the relation of information and of its consumers. This is because a phenomenon unfolded in a television show could not be understood in itself but about how the meanings interacted and impacted to viewers or readers (Berger, 2005, pp. 10-28). Cultural norms, socialization…
Summarise Anthony Giddens' and Ulrich Beck's conceptions of risk. With reference to the wider academic literature in this M
The current modernity is part of the radical break of the transition from industrial to a risk society. Humans must now deal with the global risks introduced by scientific and technological inventions that provide conceptual and technical tools that enable humans identify, quantify, and mitigate risks. The transformations from traditional to modern societies create fundamental societal evolutions…
Crisis and Emergency Risk Communication
Communication is particularly important during times of crisis or emergency, especially during cases related to health and wellbeing. Through effective crisis and emergency communication, the community or group in question can aid in the dissolution of problems, but a failure of communication during a crisis can compound the problems. This is because sound crisis communication is necessary to the…
The Benefits Of College Sports
Instead, they opt to spend the period set aside for sports studying, socializing or shopping.College sports have been beneficial for students who are offered scholarships based on their sporting prowess in games including tennis, American football, basketball and swimming (Shulman and Bowen 154). Students from marginalized communities benefit immensely from such programs. Most colleges in Europe…
MEN VERSUS WOMEN SPORTS COVERAGE AND POPULARITY.
This was about 13hours higher in comparison to the women’s coverage. Men in most cases tend to perform extremely well in various games. This boosts the reporter’s morale towards covering most of men’s games. In the summer Olympics in 2008 as well as the preceding years, there emerged improved air time coverage with both men and women almost getting equal air time coverage. About 46.3% of…