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Organizational Analysis on Railroads of Pittsburgh - Term Paper Example
Author : ankundingcariss
Journalism & Communication
Pages 18 (4518 words)
This paper is about Railroads of Pittsburgh. It is a company of contradictions. Its primary customers are immersed in a world highly influenced by technology. These are the very same people that go on facebook and twitter just to mention that they are riding a train and share what they see during their ride or what they think of…
Corporate culture, in theory, is one of the most critical treadles that could boost or bust the progress of a business. Unfortunately, its real value is almost impossible to quantify. The Railroad of Pittsburgh is one of the many businesses whose success is largely measured by its net revenue and measuring the financial contribution of cultural values and beliefs is and was never an exact science. This difficulty is compounded as culture changes, influences come in, and new communication technology is demonstrating new forms and intensity of power to the point of forcing changes to the internal organizational communication processes. The challenge for Railroads, as in any organization, is to develop an organizational communication process that is stable and strong enough to protect the company’s internal and external cultural identity. All the while being adaptable enough to adjust with the evolving customer and employee needs that dictate the level of cultural diversity within and outside of the business. ...