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Organizational Analysis Paper
Journalism & Communication
Pages 10 (2510 words)
Joseph Rosenberry Organizational Communication September 24/2011 Introduction Corporate culture, in theory, is one of the most critical treadles that could boost or bust the progress of a business. Unfortunately, its real value is almost impossible to quantify.
The challenge for Railroads, as in any organization, is to develop an organizational communication process that is stable and strong enough to protect the company’s internal and external cultural identity. All the while being adaptable enough to adjust with the evolving customer and employee needs that dictate the level of cultural diversity within and outside of the business. Railroad’s organizational communication set up largely follows Henry Fayol’s Theory of Classical Management. The communication culture is highly structured with each employee expected to produce outputs that are measured and defined and fuelled by nothing else but salaries and quantifiable benefits (Miller 20). There have been many studies that mention how difficult it is for traditional or old companies like Railroads to adjust and adapt to new communication trends or accept the changes that are slowly reshaping their employees. One of the fundamental reasons companies like Railroads is often struggling to keep traditional communication process is the threat new technologies and its corresponding constructs post to changing the corporate identity altogether. Miller mentioned this concept in the Pervasiveness of Power (p. 101). ...
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