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Fire Fighters Campaign Plan - Essay Example
Journalism & Communication
Pages 22 (5522 words)
The aim of this campaign is to increase the awareness of the Cayman Island Fire Services Department (CIFSD) in the society and to generate interest in the fire service and to see tangible results by way of an increase in applications leading to subsequent enrolments. …
This essay examines Cayman Island Fire Services Department. The Cayman Islands is a very small group of Islands consisting of 51,384 persons. Approximately 71% of the population lie in the 15-64 years age group. Of this group, there are approximately 1,000 more females than the 17,600 males in this age group. The country has a 98% literacy rate and an unemployment rate of 4%. According to the Central Intelligence Agency (2011) the country has a standard of living which is equal to that of Switzerland – one of the countries with the highest standard of living in the world. The relative proportions of different ethnic groups are 40% mixed, 20% white, 20% black, and 20% expatriates of various ethnic groups. The Cayman fire service provides fire prevention and emergency services, domestic and aerodrome rescue and fire fighting services for the people of the Cayman Islands. Like all other departments it is faced with both a tight budget as well as the inability to attract employees because of the relatively low salaries that are currently being offered, the perceived difficulties of the job and the attributes required for the job. Despite those facts the government has allocated approximately CI$10.5mn towards its operations. There are currently six female officers working in the Cayman Islands – four in Grand Cayman and two in Cayman Brac. Currently the morale of the fire service staff is low because of the recent negative publicity in the news in relation to the harassment of female staff and the inability of the relevant authorities to deal with the situation.
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