PR campaign strategy for the Llangollen Eisteddfod

PR campaign strategy for the Llangollen Eisteddfod Essay example
Journalism & Communication
Pages 11 (2761 words)
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Llangollen International Musical Festival Eisteddfod The Llangollen International Musical Eisteddfod is a very important music festival that takes place every year in Llangollen, North Wales in the second week of July. This music festival, unlike the others, arranges competitions for young singers and performers from all around the world to show their talents.


This event continues for 6 days where over five thousand instrumentalists, dancers and singers from around 50 countries perform and compete before audiences of more than 50,000 (Pruett and McGuirk, 2004). This musical festival commenced in 1947 and since then has been considered the most inspirational and cultural festival. Each year, with over 4000 participants from around the world perform at this international pavilion in unique combination of singing and dancing competition, hence promoting peace and friendship. The event also has the prestigious Choir of the World that declares the best choir of the event (Pruett and McGuirk, 2004). After the World War II, many leaders from around the world considered music as the instrument to heal the effect of War and give people something to cheer. Harold Tudor who was an officer of the British Council in 1945 proposed the idea of converting Welsh National Eisteddfod into international choral festival. But as the Welsh National was rebuilding its own organization, they did not seem to agree with the idea. Tudor amended his proposal and considered this international festival as an independent event which found much support from the local Welsh people. ...
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