Got a tricky question? Receive an answer from students like you! Try us!

The 2008 US Election Campaign (POLITICAL Advertising or Campaign Launches & conventions) - Assignment Example

Only on StudentShare
Author : ivatoy

Summary

Running Head: THE 2008 US ELECTION The 2008 US Election Insert Date: Introduction The US government is composed of two political factions namely the Republicans and the Democrats. Before the 2008 presidential election, George W…

Extract of sample
The 2008 US Election Campaign (POLITICAL Advertising or Campaign Launches & conventions)

The United States of America usually carry out elections after every 5 years. However, during the process there are a series of campaign strategies that must be undertaken to convincingly elect the ideal candidate with leadership capabilities. There are two main political factions within the US, mainly the republicans and Democrats (Newport, P. 250). Before each faction select their flag bearer there are preliminary elections where each faction select their party flag bearer whom would battle it out with the other candidates from the contesting parties (Census Bureau, 2009, P. 201). In the 2008 elections, the Democrats had a number of aspirants who included Barrack Hussein Obama, Joe Bidden and Hillary Clinton, the wife of the former US president Bill Clinton among others. On the other hand, the Republicans who were siding with the former president George Bush junior also carried out their preliminary nominations prior to the 2008 elections and selected Senator MacCain as their flag bearer among Senator Palin just to mention (McKinney, 2010, P. 248). After the preliminaries, both the presidential candidates had to choose their running mates who were to the vice president’s should their faction win election respectively (Piano, 2009, P. 107). ...
Download paper

Related Essays

Fire Fighters Campaign Plan
This essay examines Cayman Island Fire Services Department. The Cayman Islands is a very small group of Islands consisting of 51,384 persons. Approximately 71% of the population lie in the 15-64 years age group. Of this group, there are approximately 1,000 more females than the 17,600 males in this age group. The country has a 98% literacy rate and an unemployment rate of 4%. According to the Central Intelligence Agency (2011) the country has a standard of living which is equal to that of Switzerland – one of the countries with the highest standard of living in the world. The relative…
22 pages (5522 words)
Media Campaign
With the continuous technology advancements and subsequently altering as well as widening reach of mass media campaigns today, non-profit organisations have also taken a footstep ahead to use the communication tool for channelising their messages to the targeted audiences. In many instances, mass media campaigns have proved as beneficial in persuading the audiences to believe the message communicated and thereby alter their behaviours accordingly (Johnston, “Can Mass Media Change Behavior”). Contextually, there are various factors associated with a media campaign designed to promote a…
10 pages (2510 words)
Individual IMC Campaign Proposal
Despite its essential services to the community, the organisation lacks popularity with the general public. The Integrated Marketing Communication campaign proposal seeks to address some of these problems and offer a tangible solution. The core objectives of this campaign are to advance the organization’s monetary donation, increase the number of its clients, advance public awareness and increase the number of volunteers. The organization also seeks to improve its online services. The integrated marketing proposal aims at the identification and execution of cooperative objectives, marketing…
8 pages (2008 words)
Campaign Critique
It also aims to demonstrate the world’s commitment to this priority area of health care” (WHO, 2013). Background problem: the spread and increase of life threatening healthcare associated infections Geographical location (which are the countries where the campaign is implemented?) Global (48 countries have participated in this campaign) Target audience(s) Health care workers Approach (advocacy, social marketing, participatory, multi-pronged) Encouragement of health workers using the following tools: 1. System change tool: Alcohol-based handrub planning & costing tool (WHO, 2013) 2.…
8 pages (2008 words)
critically analyzing a campaign
The main points discussed will be summarised at the end of the paper. The problem of driving under the influence of alcohol is a cause for concern especially in the UK since it contributes to unprecedented deaths and injuries annually among the people involved in accidents while driving under the influence of alcohol. For instance, “in 2011, 280 people died in the UK in drink driving incidents. Although the number of casualties caused by drink driving has dropped dramatically in the last 30 years, it is still the cause of 15 per cent of all road deaths,” (Taylor, 2013). Strict penalties…
9 pages (2259 words)
"Blue" Advertising Campaign
For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product or a service. Methods settled by the company in selling their ideas mostly depend on the main intentions of the advert and the target audience. While some advertisements suit best in the print media, others suit best in the visual media. This is the main reason why different companies exhaustively use a particular form of advertising; but seemingly ignoring the rest.…
8 pages (2008 words)
Persuasive Campaign
For example, diabetes and hypertension patients are put into consideration during the production since the company’s research and development team establishes a differentiated product for that particular group of people (p.2). Arguably, the Morning Flakes product is classified into the different categories to ensure that all the neglected niches acquire the benefit of dining on healthy cereals during their meals. Methods of marketing the product The research and development process of the persuasive campaigns The survey undertaken by the company’s R&D team revealed that most of the…
5 pages (1255 words)