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In what ways has Internet changed fashion journalism?
Journalism & Communication
Pages 12 (3012 words)
In what ways has the Internet changed fashion journalism? BY YOU UNIT TITLE HERE DATE HERE STUDENT ID HERE In what ways has the Internet changed fashion journalism? Introduction Traditional fashion journalism relies on a series of media intermediaries in order to distribute fashion content, which is slowly being replaced by a more modern-focused consumer audience that relies on Internet-based media for their media consumption needs…
This paper explores how the Internet is changing fashion journalism, taking into consideration the advantages and disadvantages of this intermediary as a consumer source of fashion information. The role of the Internet in fashion journalism Social technologies are no longer a niche market of lifestyle activities for the user of the Internet. Blogs, video-sharing applications and social networks are becoming mainstream activities globally, thus changing the methodology of relationship with media and fashion (Smith, 2009). The mainstream properties of Internet usage are dominating the distribution and flow of information in very wide demographic audiences. Traditional fashion journalism, such as fashion magazines, provided limited opportunities for gaining market interest or disseminating information as these sources of journalism were targeted as specific, homogenized groups of potential buyers that were restrained through geographics. Fashion industry marketers now have a much broader audience to target using blogs, Facebook, YouTube and Twitter (as several examples) in order to promote their information and products. ...
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