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Essay example - Media Audiences Are Manipulated, Passive Audiences. Art and Branding.
Journalism & Communication
Pages 12 (3012 words)
Media Audiences Are Manipulated, Passive Audiences.
Fashion advertising represents a perfect instance of the creation of identity by the media. The nature of product is associated with a form of cultural identity and style…
Extract of sample
119-129). Fashion advertising makes use of signifiers in the creation of an identity, which is usually through the portrayal of fashion through high status, youth; high-sexual appeal, which is augmented by constant reiteration, intended to enhance the identity continuum. Discussion The intermix of images which has been fashioned by the most talented designers, artistes, models and photographers is intended to sell the fashion as a creation founded on image and to sell these images as the epitome to the society (Martin & Bush, 2000, pp.441-454). There is clear evidence of this in fashion advertising in which the products are restricted to a select few by their high prices yet the identity images are sold to the public in the media. This means of advertising is therefore effective in creating an image in the society through media as to stylishness and power through the portrayal of fashion in the cultural and socioeconomic perspective. This mode of advertising therefore offers predictability and enables marketers to control their customers since the product functions as a consumption of the promoted images and as enhances the very images in the general society (Adomaitis & Johnson, 2008, pp.182-192). Through fashion advertising, firms that sell similar products get the motivation of competing since they find unity in their common objective of advertising of life styles and standards of fashion. ...
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