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PR strategy: THE Tank a day challenge
Journalism & Communication
Pages 12 (3012 words)
University assignment only Public Relations Strategy - 2011 Insert your name here Axiom Strategic Communications A public relations strategy prepared for: BlueScope Steel Executive Summary Bluescope Steel, which is a market leader in the sector, is proud of its efforts to have established and pursued its commitment to the environment and the society through its water conservation project, which has involved about 500,000 primary school students in an ongoing water conservation education and training.
The campaign will be focusing on its dedication to corporate social responsibility while also providing a valuable information base to a variety of audiences regarding water consumption and sustainability. The target audience of this campaign is/will be the parents of primary school children. Also targeted will be industry and the general population since the problem with water consumption affects the entire country. The financial cost of this initiative will be overcome by donations made by sponsors. This will be achieved by approaching industry leaders to volunteer to become campaign sponsors and establishing long-term relationships with these businesses. If the donations achieve the expected returns, the entire campaign will run for a period of six months. This will be sufficient in repositioning the company’s reputation in the market; taking it to the AMR Top 50 Companies list and providing more business revenues in the long-run. Enabling active participation of the general public is yet another essential step for the long term success of the campaign. ...
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