The campaign will be focusing on its dedication to corporate social responsibility while also providing a valuable information base to a variety of audiences regarding water consumption and sustainability. The target audience of this campaign is/will be the parents of primary school children. Also targeted will be industry and the general population since the problem with water consumption affects the entire country. The financial cost of this initiative will be overcome by donations made by sponsors. This will be achieved by approaching industry leaders to volunteer to become campaign sponsors and establishing long-term relationships with these businesses. If the donations achieve the expected returns, the entire campaign will run for a period of six months. This will be sufficient in repositioning the company’s reputation in the market; taking it to the AMR Top 50 Companies list and providing more business revenues in the long-run. Enabling active participation of the general public is yet another essential step for the long term success of the campaign. Therefore, paid and volunteer groups will be trained to take part in the wider parent training program. CONTENTS Page Executive Summary 1 Situation Analysis 3 Strategy Goals 5 Objectives 5 Target Publics 5 Messages 6 Message Strategies 7 Tactics 7 Implementation Budget 10 Timeline 12 Evaluation 13 Situation Analysis BlueScope Steel is attempting to bolster its position as a market leader in its operating industry by conducting charitable activities associated with corporate social responsibility. The Tank-a-Day Challenge has, since its 2009 inception, brought a better ranking to the business in AMR Australia’s Top 50 Companies moving it from 10th to 8th place. Over one-third of Australian schools have adopted the Tank-a-Day Challenge with over 500,000 students completing the online water saving quiz provided by the company. To further improve its corporate ranking in the Top 50 Companies and also to also support the environment, the message should be much more diverse. Drought-stricken Australia is plagued by water consumption problems (Baker, 2011; Polintan, 2011) that impacts everyone in the community, from the everyday consumer to the industry. There has not been a single person in the community who has not been affected by the added costs of water usage and the risks associated with depleting city and regional water systems. Because the problem impacts everyone, it is necessary to adjust the current public relations campaign to target a broader audience unlike the previous campaign which targeted solely the younger generation. Multi-national supermarket Tesco has found considerable marketing success in a similar campaign involving water recovery systems on the roof of its facilities, creating new sustainability practices that have improved their revenue production (Chilton, Maidment, Marriott, Francis and Tobias 2000). Because of this campaign’s impact on positive outputs during the dissemination of sustainability practices, BlueScope will model some of the same marketing concepts benchmarked against Tesco’s sustainability model. The upcoming campaign is modelled for youth audiences
University assignment only Public Relations Strategy - 2011 Insert your name here Axiom Strategic Communications A public relations strategy prepared for: BlueScope Steel Executive Summary Bluescope Steel, which is a market leader in the sector, is proud of its efforts to have established and pursued its commitment to the environment and the society through its water conservation project, which has involved about 500,000 primary school students in an ongoing water conservation education and training…
(Money Online, 2011) The company, its primary markets, market segments and its relative strengths and weaknesses have been worked out in sufficient detail to allow a comprehensive plan to be developed. Implementation and control procedures have been outlined below as well to track the progress of improved public relations.
John Williams and Caroline Brown. Eventually, Margaret Sinclair and Fred Foster also joined them to establish the organization in the market during its developmental phase. According to the case scenario, the new employees were also motivated to become all-rounders pertaining to diversified work areas in Creative PR, which indicates to an informal culture in the organisation (Morgan, 1997).
The objective of PR is to position itself as an international financial provider of a premium class. For the marketing task is not complete with the sale of the service; satisfied customers must be retained. Reaffirmation of consumer choice, a post-sale activity, is important.
Mattress manufacturers, for instance, create different brand names for the same products for different.
PR campaign will help McBride Financial to reach its target audience and create a positive brand image of the company, inform about services and products proposed to target customers.
n structures consisting of cells of corporation, institutes and organization s whose purpose is to perform research targeting subjects such as social, policy, economic structures, political game planning, technology, industrial optimization as well military consulting services.
PR strategies are used to substantiate and justify PR programs that have backing from research and analysis. In this case, the public relations strategy will be created to address the report released by the Food and Drug Administration on the amount of
In episode 3 seasons 2 the first entrepreneur is Steve Galdin who had an innovation where he drew a cat for his clients. He wanted the sharks to invest $10,000 dollars for a 25% stake in his company. Based on his pitch he charges his customers $9.95 and then proceeds to display the cat drawings in his website.
In order to evaluate the complete water level alongside each situation or picture, a function in the form of equation is practiced by means of ≥ button. This aids in identification of overall level by dint of the provided set of data through diverse slide parameters as well as through provided values at diverse levels.
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