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Public Relations Assignment - Essay Example

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Public Relations Assignment

By following this plan we would be able to achieve this goal. Campaigns need to be set up in a in order to meet every objective of trying to capture each moment of the address in a way that Regent’s College is able to get the credit for most of the part. FORMATIVE RESEARCH: The main venue selected for the first visit by the President is Regent’s College and thus it makes for great pride and honor for the students of the College to be able to be a part of this exciting event. Since the college has both undergraduate and post graduate students, the main focus or target group would be the same. Along with trying to capture the address, the main focus also lies in exploiting the opportunity to be able to reach out to a maximum number of individuals belonging to the youth in order to help them understand the kind of support that the college provides to young people as well as attract them for the purpose of admissions and extracurricular activities. Thus, the address is a great opportunity for the college to be able to communicate this very valuable stance across to young people who will be listening in to the President’s speech. ...
Thus, the standing of Regent’s College needs to be made in a grand manner in fron to fthe media as well as the press so that the honor and goodwill of the college is raised in the eyes of the public, and this very address is able to attract a large number of students towards seeking admission in the college. The aim is to thus be able to figure out a way to be present on the maximum number of news channels as well as newspapers and print media in order to put in a short word as per the contribution of Regent’s College towards helping the President come and give his address. This is how the college will be able to provide itself as a significant figure in the entire world of institutionalization and this is what sets it apart from the rest. Keys to Success: The keys to success are: As the target people are the youth, the main aim is to not lose focus on gaining the attention of the same. It is very imperative that the plan takes steps in trying to gain the attention of the youth through the address. Thinking beyond the box. Diversifying our tactics in order to evaluate some innovative ways for the achievement of our goals Professionalism. A professional outlook of things helps in getting a proper and practical over view of performance Various results need to be achieved because the main aim is to achieve results in the form of widespread public and media attention. Only when a large number of students revert back to the college, will the job be done. STRATEGIES: Strategies are some of the best ways of trying to achieve goals. The main aim of a PR group is to try and formulate strategies that are unique to it because otherwise, every other institution or company will be able to grab the attention of the target group. Thus, a ...Show more


An opportunity of having the president of United States of America addressing 400 people of news media and magnetizing thousands of other people via different communication mediums are an opportunity that most of the colleges’ dream of but Regent’s College has got this opportunity…
Author : elmer02
Public Relations Assignment essay example
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