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Essay sample - Public Relations Assignment
Journalism & Communication
Pages 11 (2761 words)
An opportunity of having the president of United States of America addressing 400 people of news media and magnetizing thousands of other people via different communication mediums are an opportunity that most of the colleges’ dream of but Regent’s College has got this opportunity…
By following this plan we would be able to achieve this goal. Campaigns need to be set up in a in order to meet every objective of trying to capture each moment of the address in a way that Regent’s College is able to get the credit for most of the part. FORMATIVE RESEARCH: The main venue selected for the first visit by the President is Regent’s College and thus it makes for great pride and honor for the students of the College to be able to be a part of this exciting event. Since the college has both undergraduate and post graduate students, the main focus or target group would be the same. Along with trying to capture the address, the main focus also lies in exploiting the opportunity to be able to reach out to a maximum number of individuals belonging to the youth in order to help them understand the kind of support that the college provides to young people as well as attract them for the purpose of admissions and extracurricular activities. Thus, the address is a great opportunity for the college to be able to communicate this very valuable stance across to young people who will be listening in to the President’s speech. ...
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