Hollywood's Dominance in the Global Market

Hollywood
Masters
Essay
Journalism & Communication
Pages 10 (2510 words)
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Hollywood's Dominance in the Global Market: Strategies and Approaches to Growth Name, Name November 21, 2011 Table of Contents Introduction…

Introduction

..................5 Marketing Strategies of Hollywood.................................................................................................7 Creating Global Demand.................................................................................................................9 Communicating to Global Target Markets.....................................................................................11 Controversies of Hollywood's Dominance....................................................................................12 Conclusion.....................................................................................................................................13 References......................................................................................................................................15 Executive Summary The ability to grow into a dominant market within the film industry is one which requires specific straetgies and techniques that appeal to a mass market on a global level. An example of a successful company which has moved into global recognition is Hollywood. The strategies and techniques which have been used with Hollywood have created a sense of dominance over the market. This comes from the techniques of products offered as well as the cultural affiliations which Hollywood has used to create a strong demand on a global basis of the movies that are released. ...
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