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Higher ratings and wider range of the audience - Research Paper Example

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Higher ratings and wider range of the audience

The research conducted gave 3 options to resolve the problem and that is where the paper will be concentrating on. There are 3 improvements that need to be done, networks, co-host, and the script of the show. This paper identifies a number of successful shows of MBC aired locally and globally. Also, this paper sight some of the number of shows that succeeded way back in 1994 up to the present to prove the importance of the viable mentioned. Korean celebrities are also highlighted as regards to their exposure around the globe to show the importance of efficiency among host or actresses with the respective shows they are involve. Conclusion and recommendations are also given which could be of help facing and resolving the given problem. II. Introduction MBC (Munwha Broadcasting company), whose largest shareholder is the foundation for broadcast Culture is a public broadcaster, public organization. It is a corporation which has an operational basis on advertising revenue. The new late night show program has been aired for three months now but still suffers from low ratings. At first, we had high ratings because our program is officially the first late night show that directed and produced similarly to an American late-night show but then ratings went down from 16% to 7% during last three months. From the survey we conducted, the productions style is unfamiliar with the viewers because they have not seen this style of the production before. To increase viewer ratings, the program needs more promotions and system that makes the audience engages in the program. For the above reasons, Taeho Kim assigned me to find ways to increase ratings and promote the program. Mr. Kim gave me a set of criteria for the new system. First, the total budget allowed for the project is $15,000. Second, the new system must give the evidence that we have higher ratings and wider range of the audience. Third, the new system needs to be more cost-effective and has a long-term effect. III. Feasible Alternatives Through the research I have conducted, three appropriate options were realized for the improvement of the program. Social networks, hiring of celebrities as co-host, and changing and improving of the script are among the options that this paper will be dealing with. Social Networks Since 1961, MBC has proven continuous contribution in the development of the Korean broadcasting industry based on its nationwide networks. Locally, it is relevant to say that all these networks have the capacity to promote shows especially the late night shows and thus, could give people the idea and the knowledge of the advantages the viewers could get by watching the show. For the long term, the value of social networking is manifested to be effective in marketing and in reaching the spotted viewers that would eventually contributes to the high rating of the show. Aside from this network owned by the MBC, we also did networking through sending videos on the You Tube and messages through face book and twitter account. In You Tube, www.korean-mbclatenightshow.org has been organized to help disperse the people locally and globally the knowledge about the show that we are going to air in a week time. We also maximize the face book and the twitter account which eventually help raise the rating of the show. http://www.facebook.com/pages/The-Late-Night-mbcKorea/123886090983783 account has been popular locally and worldwide same way with the twitter accoun ...Show more

Summary

Higher ratings and wider range of the audience Korean Broadcasting Company called MBC 04/28/2011 prepared by: Sungeun Hong prepared for: Taeho Kim Assistant Director Coordinating Director I. Summary This paper intends to show to the readers the importance of improvement and innovations especially in the Broadcasting Company…
Author : sdickinson
Higher ratings and wider range of the audience essay example
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