Analysis of Heroism of Olympic Athletes in Olympic Advertising from the Semiotic Perspective

Analysis of Heroism of Olympic Athletes in Olympic Advertising  from the Semiotic Perspective Research Paper example
Masters
Research Paper
Journalism & Communication
Pages 8 (2008 words)
Download 0
Analysis of Heroism of Olympic Athletes in Olympic Advertising from the Semiotic Perspective Media Psychology Proposal Yi Li Hidden text: identical to name in UT transcript. Abbreviate previous degrees earned. YL6825 Analysis of Heroism of Olympic Athletes in Olympic Advertising from the Semiotic Perspective Abstract Olympic Advertising has attracted abundant attentions from the public and has become the perfect sample on advertising research due to the great impact on the Olympic Games…

Introduction

Introduction Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example and respect for universal ethical principle. ---The Olympic Charter (IOC,2004:9) The Olympic Games are an international sports festival that began in ancient Greece. Olympic Games, considering the fascination of viewers and spectators worldwide, are unmatched among cultural events (Alkemeyer &Richartz, 1993). Every four years, elite athletes from all over the world with coaches and officials, media representatives and hundreds of thousands of spectator have gathered for around two weeks for such a sporting event that can be spread via mass media including television, radio, print media, and the Internet by billions of people around the world. With the modernization of the Olympic Games, they are enriched as a cultural, political and economic phenomenon, no longer just a sporting event. ...
Download paper
Not exactly what you need?

Related papers

Semiotic Analysis Paper
Thus by making use of print media, the recruiter is also attempting to make use of this power to enforce new thoughts and replace stereotypes. The depth of semiotics can be determined by the impact they have “at the point of consumption” (Eagleton, 1983), so we need to evaluate the explicit cues in light of the context in which they appear. When we look at the purpose of the message we can…
DeBeers advertising
The simulacrum is true” (Ecclesiastes, cited in Baudrillard, 1994, p. 1) Introduction Observations reveal that in postmodern era extensive use of mass media and representative symbols have become an integral part of contemporary culture, where boundaries between fantasy and real world have merged, often making reality unrecognisable (Baudrillard, 1993, pp. 71-72). Mass production and…
Berlei: Advertising Analysis
For an advertisement to be good, it must present a certain unique aspect whether through creativity, by its imagery or by the brand or product which it is featuring. Besides this, the basic objective of an advertisement is to educate and inform an audience of the presence of a product. In some cases, it is just to create a buzz in the market so as to refute competition. Each type of ad suits…
Media & Cultural Analysis Gender, Representation and Advertising Images
It has been noted that males are generally attracted to advertisements that are related with fast cars or fancy cigars or costly liquors, whereas females are attracted to advertisements that deal with decorating houses and make up kits among others. Therefore, the ad-makers before designing an advertisement campaign thoroughly judge the targeted gender and develop the advertisement accordingly.…
Examine, analyze and explain violent childrens programming from a content analysis perspective as it relates to network shows su
The extent of violence and the contexts in which it occurs has been consistently high over the years and has been rising. This essay examines, analyzes, and explains violent children programming from a content analysis perspective as it relates to network shows such as Nick, Disney, and Toon. Continuous watching of television may manipulate viewers' ideas of what the daily world is all about and…
Examine, analyze and explain violent childrens programming from a content analysis perspective as it relates to network shows su
The extent of violence and the contexts in which it occurs has been consistently high over the years and has been rising. Continuous watching of television may manipulate viewers' ideas of what the daily world is all about and even induce some violent behaviors in children by changing their general mindset about violence. The media's power to shape perceptions and attitudes is thus questionable.…
semiotic examination
The TV show is a host talk show where there are some audiences. Those involved in the talk show are three significant individuals; they include the talk show host, the invited guest, and another person participating through a video link on the show. The show is taking place in an auditorium where the host and the guest are on the stage the audience is upfront, and the host is taking the guest to…