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Media Empire and Cultural Entrepreneurs - Essay Example
In the paper “Media Empire and Cultural Entrepreneurs” the author depicts a special role of the mass media. He states that the most important institutions, which impact on the formation of our understanding of the real social world are newspapers, radio, television, books and movies…
In view of the system, that our perception of the world is formed under the persistent influence of the likes and dislikes, it seems that it very important to write about them. The content of the information activities of the newspapers and television stations depends on considerations of purely commercial nature, which determine its constant focus on the interests of large business, advertisers, and how far it is from the satisfaction of genuine interests of the U.S. population, wishing to obtain objective and comprehensive information (Bagdikian, 1983).
Currently, “there is the age of the convergence of music production, creation, distribution, exhibition and presentation” (Sen, 2010). The unknown musicians have a great power to become famous thanks to their fans and self-promotion. The modern Media Empire has transcended the traditional borders and now, being pushed by digital technologies; it brings in new musicians, creates new artists and unites a great army of fans with a high speed. Online Media Empire has become more democratic and there is a chance for everybody to become a full participant of it: “Music has been the force which could cut across cultures and transcend borders. With a huge push from the digital technology, music is zipping around the world at the speed of light bringing musicians, fans and cultures together” (Sen, 2010). In accordance with the writer in Wired magazine: “Dragged down by its own bulk and ripped apart by therebellious energy of the file-sharing revolution, the recording industry hit rock bottom. That was three years ago. ...