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Critical Comparison of Websites - Essay Example
Journalism & Communication
Pages 8 (2008 words)
Introduction The Internet has brought about significant changes in conducting business operations nowadays. Remarkably, the online business provided for consumers has been expanding rapidly, bringing about a direct and considerable impact on these individuals and improving the progress of e-business (Yang 2007)…
The expectations and satisfaction of customers are also of great importance to companies using the Internet for business development. For instance, the quality and effectiveness of Web sites have been associated with customers’ perceptions of the brand as well as their satisfaction and repeat purchase behavior (Chen and Wells 1999). Majority of companies provide extra effort in satisfying customers through the use of Web sites as their perceived quality and satisfaction towards a firm’s Web site have been linked to its productivity and performance within the service industry. In addition, the media has continually reported the role of electronic commerce for both consumers and organizations. In North America, for instance, Internet users were shown to look for online information before purchasing a product (eMarketer 2009) while 51% of them completed the purchase and business transaction online (eMarketer 2010). Although this innovative strategy is viewed to be fundamental, the quality of services offered through the Internet remains greatly unpredictable. ...
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