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The Theories and Practices of Public Relations and Its Writing
Journalism & Communication
Pages 8 (2008 words)
The Theories and Practices of Public Relations and Its Writing (Name) (University) (Course) (Tutor) (Date) ABSTRACT Public relations focus on effective communication with the public in addressing certain information. The main goal of public relation is to achieve understanding from the target audience, win belief and effectively communicate the required information (Cheney et.
Writing in public relations is an important aspect and the success of any form of public relation campaign depends on the writing skills of the writer. Information has to be researched well, organized in a logical format so that the intended information is delivered effectively. Good public relation writing thus is important in ensuring relevant and correct information is communicated. Public relations is planned communication (Mahoney, 2008) TABLE OF CONTENTS ABSTRACT 2 TABLE OF CONTENTS 3 1.0INTRODUCTION 4 2.0PART A: 4 2.1Planning and Preliminary Research 4 a)Personal Study Checklist: 5 b)Timetable: 5 2.2Research Fact sheet 7 2.3Planning Template 8 2.4Planning Questions: 5ws and H 8 3.0PART B: 9 3.1Public relations is planned communication 9 4.0CONCLUSUION 12 LIST OF REFERENCES 15 1.0 INTRODUCTION Public relation is the practice related to the management of communication between the public and an organization (Zhao, 1999). It is the planned effort of establishing a mutual understanding between the public and an organization or an individual (Jovanovich, 1984). Public relation provides an opportunity of exposure of an organization or individual to a target audience. ...
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