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The Masses should no longer trust the photographs and film - Essay Example

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The Masses should no longer trust the photographs and film

Technology has evolved to such an extent that images (photographs and films for example) and words could be manipulated to mislead the common man. This paper argues that the masses should no longer trust the photographs and film in the strategic communications of a Modern State that is able to use sophisticated technology to alter images. The media could have their own private agenda other than showing unbiased visuals. They could be influenced or coerced by politics and economic considerations in order to mislead the viewer. Difference between influence and manipulation: It would be interesting to define the difference between influencing and manipulating. The former term does not necessarily denote a negative tone as per the meaning given in the Oxford dictionary. The term primarily means the capacity of an individual or organization regarding an effect on character, behavior or outlook. It could be either positive or negative. But manipulation, according to the same dictionary indicates cleverness or unscrupulous intent. So any, manipulation of media images and movies could be construed as having a personal agenda, so as to mislead the viewer into believing the wrong scenario or situation. ...
(Shah). The author provides the example of video news releases (VNR). These clips are created by public relations firms and agencies and integrated into actual news broadcasts. TV stations then add these VNRs into their news time broadcasts thereby fooling the public that it is a live telecast. Shah adds that VNRs are used not only by government agencies, but also by companies who have the financial clout and influence to get their point across. It could be for the purpose of building brand image, or promote company policies. In any instance, media manipulation is done to provide a an image that an individual or organization has a clean image. What is notable is that media manipulation has most impact in international politics. Television networks and the media in general showed the Iraqi leader, Saddam Hussein in bad light. TV and media networks portrayed this ‘dictator’ as an aggressor intending to conquer neighboring Middle-Eastern countries like Iraq. While this invasion actually happened, the real intention of Saddam Hussein was not clearly represented by the Western Press. A Washington Post article “was taken up by television networks, wire services and press, producing an image that there was no possibility of a diplomatic solution and that decisive action was needed to protect Saudi Arabia from the aggressive Iraqis” (Kellner, 202). What is interesting is that modern technology has only provided an impetus or support regarding media manipulation. While simple editing techniques used to be the norm in the earlier days, technology has become a handy tool in manipulation. (Mighty Optical Illusions) It should be noted that the veracity or accuracy of the above set of photographs is not authenticated. These were randomly ...Show more

Summary

The Masses should no longer trust the photographs and film in the strategic communications of a Modern State that is able to use sophisticated technology to alter images. Introduction: Communication is an essential component in any society. In primitive times, this aspect was achieved orally and in times of need for mass communication, through drums and other instruments…
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The Masses should no longer trust the photographs and film essay example
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