The study adopted a qualitative approach through which both primary and secondary data were collected. Quality interview of one executive at the college was conducted and data from the students were collected through survey questionnaires. The role of the researcher was restricted to a participant observer. Secondary data has been obtained through extensive research on the academic libraries. The first objective was to evaluate the current international marketing strategy adopted by universities globally. The study finds that the education sector does not follow the traditional marketing framework. The students are different from customers and the HEIs are different from consumer products. The HE products are intangible which restrict the application of the marketing principles. Consequently the marketing mix and the targeting and positioning also differ. The marketing principle suggests that all marketing activities should be geared towards what the consumer wants. The consumer should attain the different levels of benefits from the marketing efforts of the organization. Thus, the HEIs now go in for accreditation, which enhances the image of the institution. Students are more concerned with the image and reputation of the university and they seek reviews from past students before they make their decision. Relationship marketing has been adopted by many universities as consumers seek a closer relation with the institution they would be going to. Overseas seminars have been found to be an effective way to reach out to the consumers which also enables first-hand contact with the college authorities. The colleges should also distribute more of the prospectus with details of the standing of their past students. The prospectus could become an advertising medium and reach those nations and consumers who may never have heard of the college. The second objective was to evaluate the drivers of change in the current environment. Globalization, competition and marketization have altered the way academic institutions reach out to the students. Education is now a global, market-oriented, private industry and international mobility of students have driven change in the sector. Since the education sector adds to the GDP of most nations, governments are also changing their policies and procedures for this sector. Apart from adding to the GDP, the education sector also contributes in other ways to the nation’s growth. Singapore for instance, benefits from international competitiveness in innovativeness and technology. As competition increased and other nations stepped in, the UK authorities introduced scholarships for achieving higher levels of market share. Fees are steep in the UK and deter many students from enrolments. The private institutions do not have any cap on the fees the can charge and on the number of international students they can take in. This benefits the UK economy and hence government support should be forthcoming even for the private institutions. The curricula have been found to be lacking in practical experience although the universities claim that the teaching faculty is from the business world. However, circumstances such as these have forced the colleges to ensure that teachers have sufficient practical experience before they join an institution. The third objective was to determine the factors that influence the location decision in the field of tertiary education. Immigration formalities are lengthy, rigorous and time-consuming.
5.1 Conclusion With the aim to recommend the appropriate marketing strategy for the UK universities following the global recession, four objectives were set out in the first chapter. In the past, even during the Asian financial crisis, student inflow in the UK had decreased while Australia had gained in the process…
The main objective of this research is to understand the importance of the currency wars in international trade, so that each country can pursue the optimum level of currency manipulation in order to achieve prosperity and welfare for its citizens and the world, in general.
This research has used the quantitative method of data collection and data presentation. Survey questionnaire have been circulated among chosen sample space of customers and retail owners. The data collected from them have been statistically analysed by methods like mean measurement, standard deviation measurement, correlation analysis, histogram analysis and tally statistics.
Females, meanwhile, generally showed much greater correlation between low reading achievement scores and preference for multi-learning – a finding also observed among both male and female eighth graders, and also for the whole sample. Moreover, in terms of the influence of learning style preference on reading achievement, it was found likewise that neither gender or grade level was found to have much effect on RAAF or FT scores, nor did these scores affect VARK7G learning style categories.
Motives behind cross-border acquisitions have been identified to be achieving economies of scale, synergies from marriage of two distinct and competent firms and gaining competitive advantage by making use of product extension and expansion across borders and untargeted markets.
The choice of health inequalities as the topic of the study was not arbitrary. In fact, health and other types of ethnic and racial inequalities have been rather hotly debated and controversial issues. Ethnic and racist attitudes have since been cited as major negative influences on health and social life in numerous ways.
It is against this background that a major problem of the ineffectiveness and inefficiency of the medical alert system at St Theresa Hospital was identified for further improvement through an information technology (IT) project. The idea of the IT project was to develop a medical alert system that makes use of voice over internet protocol (VoIP) to be known as VoIP medical alert system.
Sadly though, teachers sometimes have trouble implementing what they learn in science and engineering practices from the RET programs in their own classrooms. 1.2 Background Hemler (1997) notes that the structuring and mapping for the RET programs is one that has been made in such a way that the impartation of realistic science research experience into teachers from different levels of the academic ladder such as middle school, high school and community college would be inevitable.
We have already discussed the potential factors in the previous chapters. We came to know that factors like trust, consumer rights and security, attitude, intentions, culture, perception, personal values and environmental effect, word of mouth and personal experience plays a significant role in directing the decision making process of the consumer.
This dissertation will examine how, from a comparative and interpretive perspective, how IS contributes to the specific responses and competitive actions of the firm. Additionally, it looks at how the resulting impacts, affects the performance of the firm.
From the dissertation, it is clear that research utilization, a core component of the science of nursing, refers to the use of research to guide practice, and is concerned with the use of research evidence. One of the most important potential benefits of adopting an evidence-based approach to nursing care is improving patient outcomes.
87 pages (21750 words)Dissertation
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