Journalism & Communication
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Table of Contents Table of Contents 1 1.Content Analysis 1 1.2. Data Sampling 3 1.2.1. Research Categories 8 1.2.2. Checks for Reliability and Validity 10 1.2.3. Statistical Procedures 11 1.3. Findings 12 References 13 1. Content Analysis Content analysis is important to assess the research question properly.


The systematic element means the proper procedures should be followed in selecting a data sample that provides an equal opportunity for each item of the wider content to be included in the analysis. Simultaneously, each item under consideration should be treated the same. Meanwhile, the objective description means that future researchers should be able to utilize the outcomes of the research easily in their study. Finally, the quantitative requirement means the researcher should take great care in his/her reporting to facilitate further usage of his/her analysis, interpretation and findings (Wimmer & Dominick, 1983). Content analysis is associated with the core content that, as explained by Patterson (1984), refers to what is written or said, but not to what is stated between the lines. Thus, the conceptual structure for the content analysis should incorporate the following elements: 1. Data as provided to the researcher 2. Data context 3. The knowledge of the researcher constructs his/her perception , 4. The objective of the content analysis 5. Interpretation of the data as the prime intellectual task 6. Validity considered as the significant evaluation factor (Krippendorff, 1980). Keeping this under consideration, the structure of this investigation will serve analytical, methodological and perspective purposes. ...
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