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The Transformation Model of Communication in Contrast to Transmission Model - Essay Example
Author : margaretestroma
Journalism & Communication
Pages 6 (1506 words)
THE TRANSFORMATION MODEL OF COMMUNICATION IN CONTRAST TO TRANSMISSION MODEL INTRODUCTION This essay will explore both transmission model and transformative model of communication by first describing the related theoretical frameworks and then outlining the application of transformative process in various situations for achieving maximum benefits…
Communication takes place when a sender encodes a message and sends it through the communication channel which can be affected by noise or some sort of interferences. When the intended recipient receives and decodes the message then the intended person may or may not provide feedback as a result. The communication process completes once the intended receiver is able to decode or understand the sender’s message (Littlejohn, 2008). TRANSMISSION MODEL OF COMMUNICATION The transmission model of communication is a model which is designed for reducing communication to a process of transmitting information. This approach is also known as informational approach to communication. This model was presented by Shannon and Weaver in 1949 which was discussed in detail by Chandler on one his text (Sudakshina). ...