it is important to be aware that even publicly available information can be controlled and used as tools for manipulation (as in news propaganda). A true public good can therefore, be understood as one that is reflective of the global village we live in. Technically, a public good is one that has the following two economic characteristics: (1) The cost of providing it does not depend on how many consumers will benefit from it; (2) It is infeasible to exclude those who do not pay for it. Adam Smith used the example of a lighthouse to illustrate a public good. An important distinction between a lighthouse and information however is that information can be more easily charged for, and it may involve the transfer of a medium such as paper. But information is not like a purely private good either, so it can be described as a quasi-public good then. However, without getting into the argument of whether or not information is a public good, this blog will briefly discuss the need for and some of the issues surrounding information as a public or quasi-public good.
1. Principles of Public Relations (PR) To paraphrase Cutlip, Center and Broom (2000, qtd in Noble and Watson, 2005), “Public Relation is the management of function that identifies, establishes and maintains mutually beneficially relationships between an organization and the various publics on whom its success or failure depends (22).” The practice of Public Relation or persuasion should be anchored on the following principles so that a professional may ethically practice such profession.
Understanding what people are saying about various issues is pertinent in shaping the social orientation and content marketing. According to Dimmick Chen and Li (2004), although the niche media possesses numerous technological advantages, it inherits most of the benefits from mass media.
According to the paper digital media takes varied form including the Internet, magazines, television, mobile phones, radios, newspapers and social networking sites. All these are forms of social media that have contributed to varied changes on the way organizations and people communicate or exchange information. Digital media are effective because it makes communication easier and cheaper, but too much reliance on digital media has affected social issues.
Because of the restriction in western dominated social sites, the Chinese Internet users actively engage in social media through homegrown social media platforms.These sites differ from other western platforms such as Facebook or YouTube. Indeed, the blocking of them has led to unprecedented expansion of the Chinese equivalent.
It is indisputable that this technological development has transformed the society in various capacities including business, political and social capacities. This has led to a completely new fashion of reasoning, decision making and thinking in the society different from the olden past when crude methods of communication were dominant and passing information across boundaries was a long process.
(Miller, 2005) Since digital media has introduced to the consumers it has gathered numerous critical thoughts, evaluation and different observations on how these can affect the society especially the children who are exposed to it.
As it was told, globalization has greatly influenced everything in the system of each and every living thing in the world.
In this context, the cinematic techniques will be discussed along with the evolved patterns of filmmaking and we will suggest how the process of making cinema relates and coincides with the storage and creation of data using computer programming. Manovich's thesis is highlighted along with other relevant research studies in the field.
Semiotics theorises at a general level about signs, while the study of the communication of information in living organisms is covered in biosemiotics or zoo semiosis. Also in broader terms defined semiosis as "...action, or influence, which is, or involves, a cooperation of three subjects, such as a sign, its object, and its interpretant, this tri-relative influence not being in any way resolvable into actions between pairs."
Educationists, politician, industrialists and journalists among other professionals have made such claims especially because each one of them have concerns regarding the best way to respond to and compete successfully in the information age. This part
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It is widely acknowledged that we now live in the Information Age in which information has become one of the most important of non-tangible ’goods’. Furthermore, the extent of information becoming available is increasing rapidly. …