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Canadian Media - Essay Example

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Canadian Media

The mass media set the context for information to be collected, determine how chosen facts should be viewed and debated, and analyze and express opinions on significant events and issues. In this manner, the news media decide not only how events are presented, but also how these events become applicable to the community. Currently, the media business is in a state of turmoil. The Internet, for example, is revolutionizing the way distributed network communication works and has been, at times, disruptive to news media’s traditional content. Stakeholders involved in shaping the media environment are ground level journalists who capture and narrate local and international stories, media owners who work on production and the financial aspects of news-making. In the public sector is the government who is responsible for using media to build peaceful social communities. This section discusses the roles that these stakeholders play in Canada’s media environment. In Canada, the federal and provincial governments have turned to mass media to assist develop and convey a sense of harmony and identity to join together a large and disparate nation. As the society has become more complex, media have played a larger role in carrying political information, opinions and values to the population. The importance of media to policymaking has grown over the last century. For instance, over the years, the Canadian government has enacted measures to support fragmented cultural industries. The public broadcaster, the CBC, was founded in 1936 to deliver a national broadcasting service, and has been the key broadcaster of budget and program development. However, public broadcasting, which traditionally has played a pivotal role in Canadian media, has been weakened to the point where regional concerns are virtually disregarded and its national future is in question. Since the federal government funds the CBC and appoints the CRTC, which regulates the entire Canadian broadcasting system, the government has significant influence on the media industry. Through the Canadian Charter of Rights and Freedoms and laws such as the competition law, broadcasting act, and the Canadian Radio-Television and Telecommunications Commission Act, the government ensures that media industry is properly and ethically handled). The government also sponsors the Canada Magazine Fund, which propagates media democracy Journalists are building blocks of any media organization and their quality reflects in the quality of the media network. And since a strong democracy needs a rich and assorted nature of knowledge and opinion, the job of the journalists is principal to the effectual performance of representative administration. Journalism creates and signifies not only authority, but also relegation Furthermore, news is an imperative measure through which those in power hear the opinions and thoughts of the citizenry. Journalists play chief political roles in representative unions by serving as fundamental communication channels not only among the authorities and the governed but also between different groups and regions. This connecting role of journalism has particular importance to Canada, where the connections that fix citizens together are stressed by the ...Show more


JingJing (Niki) Ye 301150698 CMNS 130W Assignment: Discuss the distinct contributions of government, media owners and journalists to the media environment in Canada. CANADIAN MEDIA An insight into the media environment and its stakeholders in Canada Canada is a large, diverse and multicultural nation, spanning six time zones and a widely dispersed population…
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