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Interation of Mass Media, Government, Media Owners - Essay Example
Author : bkrajcik
Journalism & Communication
Pages 6 (1506 words)
Name Subject/Course Professor Date Instruction: Discuss the nature of the distinct contributions made by government, media owners, and journalists to Canada’s media environment. Be sure to discuss how each of these three factors contributes and interacts with the others to form Canada’s media environment…
It is also managed as strategic business information marketing. These days, Canada Media Directory (2011) listed 1,489 newspapers, 1,878 magazines, 245 television stations, 810 radio stations, 561 interactive websites, 1 alter native advertising media, and 211 registered out-of-home multimedia which is powerfully influencing Canada’s governance. This study will delve how media owners, government and journalists interact to develop Canadian media environment. Interactions of Institutions Decision-makings and communications are central in the processes for socio-political interactions, of exercising democratic governance, policy-direction or setting of social agenda. Everyday, Canadian mass media is providing information and analysis on issues or matters relating to governance, economy, ecology, cultural practices, and other social dynamics to generate public opinion and develop a collective agenda. Setting the agenda is essentially the converging area of mass media, the public and the policymakers. Such agenda may vary depending on dynamics and links. Media’s agenda is predicted by the nature of entertainment, or may use polling agenda or by the level of influence it wage about. Public’s agenda depends on the interest groups and the issue publicly advocated by them. ...