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Role Technology Has Played in Electronic and Digital Media - Essay Example
Journalism & Communication
Pages 3 (753 words)
Journalism, Mass Media and Communication The Role Technology has played in electronic and digital media Name University Introduction Media has played an important and unique role in society. It encompasses print, electronic and digital media. Print media includes newspapers and magazines; electronic media includes radio and television; and digital media includes audio, photo and video content which has been digitally compressed…
In the past news was limited to a few persons obtaining print. It was later improved to electronic information by way of radio. Information that was very important and that would impact peoples lives reached them very slowly. In the current scenario things are different. There are many ways in which news can be had. It is available in print, on the radio, on television and on the internet and events are shown and reported as they happen (live). In addition, to its informational, reporting and critiquing role, one of the main roles of media is agenda setting. According to McCoombs and Shaw (1972), the media’s choice of how an article is displayed and what to write about play an important role in shaping economic, political and social reality. In this way viewers, listeners the readers will not only learn about a particular issue but also the level of importance that the media attaches to it. This means that the media presents information in such a way that it can shape the opinions and attitudes of the society. By doing so the media dictates what is believed and what is not. ...