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Public Opinion - Essay Example

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Public Opinion

This is an essay that will explore public opinion which found its powerful expression in social media and which later became an instrument that pool unspoken customers dissatisfaction as in the case of Vodafone which is severely criticized of poor service or of that case on controversial mobile phone hacking ,admittedly done by News of the World against murdered schoolgirls and those families of terror victims in London, which led its closure after 168 years of business operation and serving about 7.5 million readers (Adam, 2011). This will also address the following questions: 1. What has caused British public opinion to turn against Rupert Murdoch’s News International in such a spectacular fashion and how effective do you consider the company’s efforts at managing the crisis have been? Give reasons for your answer. What are the key lessons of this case for business in general? 2. According to Damian Carrington (2011), gaining public support is the key to successfully introduce novel technologies such as nuclear power and genetically modified food. Do you agree? Why or why not? What role should public relations play in this regard, bearing in mind the observation of George Monbiot (2011) that public distrust of corporations is partly due to perceptions of ‘industry spin’? ...
Human beings, considered as social animals, have their respective value-orientation, needs, emotions, abilities and personalities. Value-orientation refers to how a person attributes some importance to a subject or object of opinion. The latitude of discussion of an issue is widespread depending on the number of persons, stakeholders or persons that would be affected. Sociologists perceived that interactions are done at the macro level or at the micro level. The former cover technology, population, culture, economy and institution, the issues of which may affect their manner of responses and behaviors of interaction to sway social pressure to conform or to disagree. In matters where top-down level of interaction happen, there are many models which drive the shaping of opinions of an emerging issue. The micro level influences on the other hand, are those interactions among neighbors that may tackle common problems felt at home, of government or those happening within the community. Certainly in all of public opinion models, there are information flows perceived as topology in the formation of opinions. All of which operate within a homogenous social environment and with certain dynamisms, too. Customer Opinion and Social Media Corporations are suppose to deal public opinions through its customer care program or and by exhibiting competent leadership in corporate management which guarantee quality customer care and satisfaction. In fact, it is a foundational requirement for all commercial entities to be customer-focused if it has goals to sustain the business for long. Zamalova (2008) have always pointed that customer care is directly related to company's profitability. Intelligent consumers who are dissatisfied of services or of purchased ...Show more

Summary

Public opinion is an outcome of social interactions and intercommunication of peoples. It need not be consensually derived but it has a certain persuasive appeal or force owing to the number of persons involved in shaping the idea, often derived from common experience or of a complex phenomenon that needs shared thoughts (Suo & Chen, 2008)…
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Public Opinion essay example
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