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Journalism & Communication
Pages 4 (1004 words)
Public opinion is an outcome of social interactions and intercommunication of peoples. It need not be consensually derived but it has a certain persuasive appeal or force owing to the number of persons involved in shaping the idea, often derived from common experience or of a complex phenomenon that needs shared thoughts (Suo & Chen, 2008).
This is an essay that will explore public opinion which found its powerful expression in social media and which later became an instrument that pool unspoken customers dissatisfaction as in the case of Vodafone which is severely criticized of poor service or of that case on controversial mobile phone hacking ,admittedly done by News of the World against murdered schoolgirls and those families of terror victims in London, which led its closure after 168 years of business operation and serving about 7.5 million readers (Adam, 2011). This will also address the following questions: 1. What has caused British public opinion to turn against Rupert Murdoch’s News International in such a spectacular fashion and how effective do you consider the company’s efforts at managing the crisis have been? Give reasons for your answer. What are the key lessons of this case for business in general? 2. According to Damian Carrington (2011), gaining public support is the key to successfully introduce novel technologies such as nuclear power and genetically modified food. Do you agree? Why or why not? What role should public relations play in this regard, bearing in mind the observation of George Monbiot (2011) that public distrust of corporations is partly due to perceptions of ‘industry spin’? ...
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