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Technology and Cultural Change
Journalism & Communication
Pages 10 (2510 words)
Technology and Cultural Change 1. Introduction The technological advancement in the modern era has leaped mankind to a new level in terms of communication, intelligence, business and many others. The constant trend of improvement in technology continues to provide humans with innovative machines and techniques to attain more convenience and pace in different fields of life.
Technology has intervened deeply in the prevailing societies and it is due to this intense intervention that life cannot be imagined without its usage. Alongside the numerous revolutionary inventions and advantages of the current technological era, there exists a severe downside to the continuing source of improvement in the society. Technology has started instigating cultural changes in the societies. As a result of these changes, the historical norms, traditions and values are being influenced and taking new forms. The relation between technological changes and cultural changes shall be discussed in this paper in the light of contribution from different researchers in the recent history. 2. Relation between Technological and Cultural Changes Machines and technical equipments were originally invented to provide aid to humans in their work processes to make them faster and easier. With the passage of time, the uses of the equipments and machines started increasing and people began depending on technology more than themselves. Ross (1991) defines the technological culture as the “new age” that has formed a subculture of its own. This subculture has modified the face of the heritage that was once the source of pride for millions of people. ...
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