Electronic media like e-mail and instant messaging followed next. Just when it seemed that communication couldn’t get any better, social media and networking via the internet took over, bringing people from every nook and corner of the world together onto a single platform. Though the world has been called a ‘global village’ since the beginning of this century, it was in this decade that the label served its true purpose. Human communication has attained a new definition, and is now at its full force through social media. Social media has been the major driving force behind the Arab uprising that is reverberating in the Arab world today, and it is only through social media that people are at freedom to voice their thoughts and fight for what they deserve.
According to S.F. Scudder, "All living entities, beings and creatures communicate. They communicate through movements, sounds, reactions, physical changes, gestures, languages, breath, etc”1. This statement is a part of the theory of communication and is known as the ‘Universal Communication Law’. Indeed, communication is an integral part of living, and it is impossible to survive without it.
Adler and Rodman, in their insightful book, Understanding Human Communication, describe two different modes of communication, namely linear and transactional. According to the linear communication model, “communication is like giving an injection: a sender encodes ideas and feelings into some sort of message and then conveys them to a receiver who decodes them” (12). Face-to-face contact and other conventional channels like writing are included in this form of communication.
The transactional model of communication is more fluidic and relational. There is a “simultaneous sending and receiving” of messages. This kind of communication includes mass media2 and social interaction. Face-to-face communication is decreasing rapidly, with